Cross Pixel Media, Inc., the leading provider of multi-screen audience information and audience insights for programmatic advertising, announced today the expansion of its search retargeting partner network to include over 200 DSP’s, DMP’s, SSP’s and publishers. As advertisers migrate from targeting commoditized behavioral segments to high performing custom audiences for their brand, Cross Pixel has established itself as the premier provider of search and keyword based audiences.
“Over half of our revenue is generated from custom keyword based search audiences that are used for targeting,” says Alan Pearlstein, CEO of Cross Pixel Media, Inc. “We currently have over 1,000 active search retargeting audiences powering media campaigns for leading programmatic advertisers and delivering campaign performance on par with google search engine advertising. There is no reason to ever use standardized behavioral segments again when you can create a custom audience, in real-time, that is matched to your brand. We believe we have now entered the next phase of programmatic planning that will be powered by advanced targeting. ”
Creating a custom search retargeting campaign with Cross Pixel is as easy as uploading or emailing a keyword list, which can be identical to the keywords utilized in google search campaigns. Cross Pixel’s technology identifies searches for the keywords that take place on any one of their 4,000+ partner sites that include ecommerce sites, search engines, local directories, shopping comparison engines and more. Once the audience is created, Cross Pixel passes the audience to any network partner and the audience is available for targeting in three days.
For more information, please visit http://www.crosspixel.net or contact our account representatives at 646-380-3671
About Cross Pixel Media, Inc.
Cross Pixel is the leading provider of high-performance audience data and information for the real-time advertising industry. Cross Pixel’s mission is to provide the highest quality audience data to help marketers improve campaign performance. Utilizing Cross Pixel’s proprietary data management technology, audiences are built with granular and transparent control over where users are harvested and how they qualify to be targeted. This approach drives performance while giving advertisers insight, confidence of authenticity and control around the data powering their online advertising campaigns.