OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and Meredith Local Media Group (Meredith Local), an operating arm of Meredith Corporation, the leading media and marketing company with local television brands serving more than 100 million American women, today announced an expanded partnership with the successful integration of OpenX Bidder into Meredith Local’s robust monetization strategy across desktop and mobile.
To date, Meredith Local has recorded a greater than 50 percent lift in OpenX-procured monthly revenue with a customized version of OpenX Bidder, driving over 50 percent of overall revenue. Dedicated OpenX partner experience team members conducted detailed data and yield analysis to design the ideal monetization strategy for the Meredith Local portfolio of 17 local television stations’ digital news properties with audiences in over 12 million U.S. households.
“OpenX Bidder, coupled with OpenX’s superlative partner service and expert yield and solutions teams, enabled us to rapidly optimize our digital inventory, resulting in 20 percent increase in net eCPMs across OpenX inventory,” said Caley Lewis, director of programmatic partnerships at Meredith Local. “OpenX is not your average technology partner, they are a partner who thinks outside the box, developing thoughtful solutions unique to Meredith Local. With the help of a dedicated team of OpenX experts, Meredith Local has seen sustained and measured increase in OpenX-procured and overall monthly revenue.”
“There’s no such thing as a ‘one-size fits all’ monetization strategy. The OpenX yield team views each one of our publisher partners as unique, and building customized optimization strategies is one way we help our partners achieve maximum revenue,” said Qasim Saifee, SVP monetization at OpenX. “Since Meredith Local first integrated the OpenX Bidder solution, our yield analysts have worked collaboratively with their team to leverage header bidding to increase competition and yield across their digital properties, with excellent results.”
About Meredith Local Media Group
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets with seven stations in the nation’s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith’s stations produce over 660 hours of local news and entertainment content each week, and operate leading local digital destinations.
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.