InMobi, the world’s largest independent mobile advertising platform, today announced its partnership with adsquare, the neutral mobile data exchange, to create a comprehensive suite of in-app audience targeting solutions for brand advertisers in Europe. The partnership gives marketers and brands access to InMobi’s global mobile consumer profiles now further enhanced by multiple strong data sources such as TomTom, Mastercard and Acxiom enabling more reach than ever before.
This partnership enables marketers to leverage a richer set of audience insights both on the InMobi network and the InMobi exchange at an unparalleled scale and granularity. Combining rich audience signals such as age, gender, household composition, location and other behavioural data across the two platforms will offer unique audience segments that allow brands to reach the right audience, maximising the value of our clients’ media buying investments.
“From a data science perspective, machine learning models are only as good as the underlying data that supports them. This partnership builds on this key principle and the end result is a huge win for clients” said Ian Anderson, Principal Research Scientist, InMobi. “InMobi has pioneered in creating data science led mobile-first strategies for brands. From utilizing data to target the right consumers to understanding their overall consumer journey, now having access to more signals will take our data science efforts to unprecedented levels.”
“InMobi’s privacy-protective, first-party data provides brands an invaluable understanding of their consumers’ behaviour” said Amine Melouk, VP & GM, Brand Advertising, Europe at InMobi. “The powerful blend of adsquare and InMobi user insights will take this intelligence to the next level, and continue to solve for our clients’ campaign goals.
“Leveraging mobile data enables moment marketing and holistic audience modeling, leading to more effective campaigns and a more personalized ad experience for end users.” Said the CEO & Co-Founder of adsquare, Tom Laband. ”We are excited about our partnership with InMobi because this offers advertisers and agencies access to the mobile moments of millions of users.”
InMobi enables consumers to discover new products and services by providing contextual and personalized ad experiences on mobile devices. Through its revolutionary advertising and discovery platform, app developers, merchants and brands can engage mobile consumers globally. Recognized by Fast Company as one amongst the Most Innovative Companies in the world for 2016, InMobi reaches over 1.5+ billion unique mobile devices worldwide. For more information, please visit www.inmobi.com
adsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly way. The platform has been built mobile-first, operates in real-time and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing. Programmatic buyers can take control via the self-service Audience Management Platform which gives them full transparency in buying data, creating audiences and activating them for their DSP of choice. adsquare offers a broad portfolio of data from mobile, online and offline sources including data partners such as Acxiom, Mastercard or TomTom. In addition, advertisers can discover the marketplace for private deals with first-party data owners including app developers, publishers and other companies. adsquare works compliant with strict European privacy laws and has been awarded the ePrivacyseal for best practice data handling. Visit adsquare.com follow @adsquarecom or contact firstname.lastname@example.org.