StrikeAd, the world’s first global Mobile Demand Side Platform (DSP), today announced a new venture round led by Karlin Ventures.
The investment included continued participation from DFJ Esprit, Softech VC and Siemer Ventures. New investors included Karlin Ventures, Canyon Creek Capital and Scentan Ventures in Singapore. Kreos Capital, Europe’s leading debt provider for high-growth companies, also provided a growth debt facility as part of this round.
Karlin Ventures is an early-stage venture fund based in Los Angeles focused on the Digital Media and E-Commerce sectors, has invested in cutting edge early-stage companies such as Gyft and ChowNow. The fund’s Managing Partner, Tianxiang (“TX”) Zhuo, joins StrikeAd’s Board of Directors.
“When we moved our headquarters from London to New York in Spring 2012, we did so knowing that the Mobile advertising market in the U.S. was poised for substantial development. We’ve seen this trend contribute to our own rapid growth over the past several quarters and look forward to building on that success with the help of Karlin Ventures,” said Alex Rahaman, CEO and founder of StrikeAd. “We came to New York, in large part, because of the thriving climate for startups, and access to some of the best investors in the world. This announcement is clear proof of both.”
“U.S. advertisers are desperate to access the new Mobile economy,” said TX Zhuo, Karlin Ventures Managing Partner. “StrikeAd’s rapid success to date is clear evidence that the market wants a solution that makes the Mobile ad buying process simpler and more effective.”
StrikeAd is the first dedicated Mobile advertising Demand Side Platform (DSP), which enables Advertisers, Brands and Agencies to plan, optimize and deliver the most effective Mobile advertising Campaigns on a global scale. Partnering with the most innovative Mobile-ready Audience Data Partners has enabled StrikeAd to reach their Clients’ targets and goals. StrikeAd’s proprietary platform integrates algorithmic Real-Time Optimization, which tracks behavior beyond the click, be it brand engagement or direct-response. StrikeAd has robust Geo-Targeting capabilities that engage consumers in optimal locations to maximize response for all Campaigns. These capabilities ensure StrikeAd campaigns become more effective over time, maximizing the value of Mobile investment. Founded in 2010, StrikeAd is headquartered in New York City, and has offices in the United States, Europe and Asia.