Multi-channel audience and content monetization company, Adaptive Medias, Inc. (otcqb:ADTM), a leader in programmatic advertising across mobile, video and online display, today announced its fourth quarter and year-end 2013 financial results. The company recorded $614,216 in revenue for the 4th Quarter, an increase of 64% over 3rd Quarter revenue. Revenue for the second half of 2013 was $987,953, an increase of more than 23x over the first half of 2013. Operating losses in the second half of the year decreased by almost $2.3 million compared with the first half of the year.
“We have built a strong business foundation in a relatively short period, and the strategy in place is working and generating healthier financial results,” said Adaptive Media CEO, Qayed Shareef. “Throughout the second half of 2013, we focused on forging tremendous partnerships, building rich technology solutions, and bringing in the best people who can help us increase revenues for our publishers, content owners, and advertisers. The Company had a very strong second half of the year, and investors will note that a large percentage of the expenses detailed in our 10-K are attributed to the legacy business and non-cash charges associated with stock options. We have transformed the business over the last nine months and are well-positioned for additional rapid growth.”
Adaptive Media is a multichannel audience and content monetization company that leverages programmatic advertising capabilities across mobile, video and online display. The Company’s content monetization platform and technology provide app developers, publishers and video content developers one of the only end-to-end monetization platforms today. Adaptive Media’s unique technology helps partners monetize content efficiently across multiple marketing channels and devices. Brand advertisers benefit from the Company’s real-time bidding (RTB) engine that delivers access to programmatic buying through its base of publisher-direct inventory.
The market opportunity for these solutions is considerable. According to market research firm eMarketer, the worldwide digital advertising market is expected to grow to $173 billion by 2017. eMarketer forecasts the worldwide mobile advertising market will exceed $29 billion in 2014, and is expected to reach $72 billion by 2017. eMarketer projects the online video advertising market topped $4 billion in 2013, and is expected to nearly triple by 2017 as video becomes the preeminent delivery channel for digital advertising, reaching over two billion people worldwide. Finally, eMarketer estimates U.S. marketers spent $3.34 billion in 2013 on RTB ads, up 73.9% from 2012, and expects US advertisers to spend nearly $9 billion on RTB ads by 2017.
Going forward in 2014, Adaptive Media will focus on four key strategic areas:
— Technology Enhancements and Customer Satisfaction: increasing
performance for their publishing partners through better efficiency,
higher fill rates and better CPMs; and a collaborative solution with
the Agencies and Brand Advertisers for better planning, content
monetization and strategic partnership opportunities.
— Market Penetration across all channels and all devices: video and
mobile present the fastest growing channels currently there is also a
significant opportunity in rich media and high impact display ads.
— The growth of TV with digital advertising and content monetization: TV
advertising and content providers are looking to the digital
marketplace for increased visibility and efficiency. Adaptive Media
intends to bridge the gap between the legacy experience and what can
be provided in the digital space.
— Real-time advertising and Real-time bidding exchanges: Exchange and
RTB platforms have grown rapidly in the past several years, and
Adaptive Media has harnessed this acceleration by combining them with
their own ad server and RTB engine. While the Company continues to
drive additional integrations in these categories, they intend on
maximizing the inherent opportunities that exist through direct
publisher relationships, as well.
“We have made considerable gains in the last several months, and believe we are competitively positioned in this fast-growing marketplace,” Shareef concluded. “We still maintain our ultimate goal which is to compete in any digital marketing environment where advertising, audience and content come together. Digital media is highly-competitive which requires Adaptive Media to lead and take a forward-looking, proactive approach. This is exactly what we’re doing.”
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com . Also, follow us on Twitter at @adaptive_m.