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  • 2015.2.27

TubeMogul、2014年の業績結果を発表

TubeMogul, Inc. (Nasdaq:TUBE), a leading enterprise software company for video advertising, today reported financial results for itsfourth quarter and year ended December 31st, 2014.



Fourth Quarter 2014 Financial Highlights:

  • Total Spend1 was $82.6 million, an increase of 85% compared to $44.7 million in the fourth
    quarter of 2013.

  • Revenue was $36.1 million, an increase of 64% compared to $22.0 million in the fourth quarter of 2013.
  • Gross profit was $25.7 million, an increase of 77% compared to $14.5 million in the fourth
    quarter of 2013.

  • Gross margin was 71% compared to 66% in the fourth quarter of 2013.
  • Operating loss was $(2.4) million, compared to an operating income of $0.7 million in the
    fourth quarter of 2013.

  • Net loss was $(4.0) million, compared to a net income of $0.1 million for the fourth quarter of 2013.
  • Adjusted EBITDA2 loss was $(0.5) million, compared to Adjusted EBITDA of $1.1 million in the fourth quarter of 2013.

2014 Financial Highlights:

  • Total Spend1 was $254.3 million, an increase of 127% compared to $111.9 million in 2013.

  • Revenue was $114.2 million, an increase of 100% compared to $57.2 million in 2013.
  • Gross profit was $80.3 million, an increase of 114% compared to $37.5 million in 2013.
  • Gross margin was 70% compared to 66% in 2013.
  • Operating loss was $(1.6) million, compared to an operating loss of $(6.2) million in 2013.
  • Net loss was $(4.4) million, compared to a net loss of $(7.4) million in 2013.
  • Adjusted EBITDA2 was $2.6 million, compared to a loss of $(5.2) million in 2013.

1 Total Spend is a non-GAAP financial measure. Please see the discussion below under the
heading “Use of Non-GAAP Measures” and the reconciliation at the end of this release.

2 Adjusted EBITDA income/(loss) is a non-GAAP financial measure. In September 2014, we
revised our definition of Adjusted EBITDA to exclude foreign exchange gains and losses. Please
see the discussion below under the heading “Use of Non-GAAP Measures” and the
reconciliation at the end of this release.

“We continued to see strong adoption of our software in the fourth quarter by both brands and
agencies,” said Brett Wilson, CEO of TubeMogul. “Brands and agencies increasingly recognize the advantages of a centralized buying platform and the opportunity to gain more control over their media spend. We are well positioned to partner with them as they make this transition to a software-driven advertising platform. Our outlook for 2015 is exciting as we begin to make inroads to accessing television ad budgets and add display and social advertising formats to our software.”

Fourth Quarter, Full Year, and Recent Business Highlights include:

  • Greater use of self-serve software: Increased video advertising spend on self-serve campaigns through TubeMogul’s Platform Direct software by 102% year-over-year to $62.8 million, representing 76% of Total Spend in the fourth quarter of 2014, compared to 70% in the fourth quarter of 2013.

  • Significant uptick in annual cohort metrics: Generated 78% of Platform Direct Spend in 2014 from clients signed in previous years, demonstrating the predictability and leverage of our operating model.
  • Strong self-serve client growth: Increased the number of Platform Direct Clients at the end of the fourth quarter of 2014 to 333, up 125 from 208 Clients at the end of the fourth quarter of 2013.
  • Pioneered programmatic buying of linear TV: Launched TubeMogul PTV, the first completely self-serve solution to buy television advertising programmatically. Using PTV, Mondelez International bought the first programmatic TV ad during a Super Bowl broadcast.
  • More brands using software directly: Increased Brand Direct spend to 15% of globalPlatform Direct spend in 2014, compared to 7% in 2013, which equated to a 500% increase in spend.
  • Driving mobile spend: Increased contribution of mobile spend to 7% of total spend globally representing an increase in mobile spend of 900% over 2013.
  • Signed a wide breadth of new clients including:
    • Heineken USA – the nation’s leading upscale beer importer, chose TubeMogul as their exclusive video advertising partner.

    • One Advertising – a leading Canadian full-service agency, representing brands such as Nikon and H&R Block, chose TubeMogul exclusively to unify cross-screen TV and video buys.
    • REA Group – a global online real estate advertising company based in Australia, selected TubeMogul to power their own advertising campaigns and monetize their audience data.
  • Named 5th Best Place to Work: by Glassdoor for Small and Medium Businesses in the United States.

Forward Outlook:

The Company is issuing 2015 guidance as follows:

First Quarter 2015

  • Total Spend in the range of $68 millionto $70 million

  • Revenue in the range of $28 million to $30 million
  • Gross profit in the range of $20 million to $22 million
  • Adjusted EBITDA loss in the range of $(5) million to $(3) million

Full Year 2015

  • Total Spend in the range of $360 million to $370 million

  • Revenue in the range of $142 million to $152 million
  • Gross profit in the range of $101 million to $111 million
  • Adjusted EBITDA loss in the range of $(19) million to $(9) million

About TubeMogul


TubeMogul (Nasdaq:TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.


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