Manage announced strong triple-digit growth year-over-year today in key metrics signifying its position as a top mobile demand side platform for advertisers. In the past twelve months, the company has handled 5.2 trillion bid requests, marking a 447% increase YoY. Additionally, Manage has seen a 454% increase YoY in impressions delivered, and 390% increase in mobile app installs generated YoY.
he company works with advertisers ranging from popular mobile gaming companies to household brands. Manage serves mobile in-app ads on over 715,000 apps monthly, and works with the makers of 17 of the top 20 grossing apps on the Apple and Android App Stores to build brand awareness, increase consumer engagement and drive app installs. The Manage platform supports all mobile ad formats such as Native, Video, MRAID, Animated HTML 5, as well as the company’s exclusive Experience Ad, which allows users to experience a demo version of the advertiser’s app prior to install.
Manage is able to reach over 80% of all mobile users worldwide through its position as a leading buyer on the top mobile exchanges, including Twitter’s MoPub exchange, the world’s leading ad server for mobile application publishers.
“Manage continues to be a valuable partner for MoPub and has consistently been one of the top buyers on our mobile exchange,” said Janae McDonough, Senior Director, Exchange at Twitter. “Through our relationship with Manage, we’re helping to drive consistently higher returns for our publishers. The scale and reach we’re able to deliver makes Manage a leading solution for advertisers executing a programmatic mobile strategy.”
Manage’s fully-managed programmatic mobile ad solution leverages real-time bidding (RTB) technology and a secure DMP (data management platform) to target and engage mobile audiences at scale. Through using a sophisticated algorithmic bidder, conducting intensive multivariate testing, and hyper-targeting against unique audience segments, Manage is able to deliver advertiser messages to the right person at the right place and time, in an automated and scalable way.
“We’ve grown our customer base exponentially in the last year, and that’s simply because our platform works. So it’s exciting to see our investment in technology and data science pay off in the form of increased bid requests, impressions and installs,” said Fred Hsu, co-founder and CEO of Manage. “Manage wins so often and at such scale because our data approach of combining first and third party data helps advertisers make the optimal winning bid.”
To find out how Manage’s platform can work for you, visit www.manage.com/advertiser.
Manage offers full spectrum data-driven mobile marketing solutions for advertisers and publishers through our SSP, DSP and DMP offerings. With Manage, advertisers can reach their target audience segments across mobile and tablet devices, while publishers can effectively monetize their apps. As the first and largest RTB buyer on all major mobile ad exchanges, Manage handles 25 billion RTB impressions daily across mobile in-app and mobile display inventory. For more information, visit us on Facebook, Twitter, or www.manage.com.