APACのデジタル広告費、今年30%の上昇 -eMarketer調べ-
China dominates digital ad market; Indonesia sees most impressive growth
Digital advertising spend in Asia-Pacific is expected to rise 30.3% to total $46.59 billion this year, according to eMarketer’s latest estimates of digital ad spending worldwide.
Just like in 2012 and 2013, the region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 31.8% vs. 37.3%. This trend will continue through 2016, though Asia-Pacific will gain share during that period at the expense of North America. In 2017, Asia-Pacific will pass North America in total digital ad spending share worldwide, at 36.9% vs. 35.7%.
Read the full press release on our APAC Digital Ad Spend numbers
Read more at http://www.emarketer.com/newsroom/index.php/emarketer-apac-digital-ad-spending-jump-30-year/#reb4a0z0WaEbzGC0.99
