Industry research and the company’s financial data reveal that AcuityAds Inc. will account for one third of all Canadian Real Time Bidding (RTB) online advertising spend in 2013. This news highlights the rapid growth of the ad technology company, which is solidifying its position as a dominant leader in the Canadian RTB marketplace.
According to independent market research firm eMarketer, the Canadian RTB market is projected to grow 81% in 2013, followed by 54% in 2014. Acuity’s revenue growth is even more impressive, with projected growth of 360% in 2013 and 200% in 2014.
When asked to comment, Acuity’s CEO Tal Hayek said that, “Acuity has always been committed to creating a strong programmatic future for the Canadian digital marketplace. Our goal is to continuously automate the process of buying and selling online advertising globally. Owning such a big piece of the Canadian RTB pie moves us closer towards our goal and helps us create a truly ‘one-screen’ universe through our platform. These numbers also speak to the hard work and dedication of each individual in our Acuity family. We are all very excited about our leadership position and looking forward to our continued growth.”
Founded in 2009, AcuityAds is a hyper-targeted platform for executing programmatic transactions in online digital media. Acuity’s proprietary machine learning optimization technology creates exceptional efficiencies for its clients, in the display, video and mobile segments. Acuity powers hundreds of international brands including many Fortune 500 companies and conducts its operations out of offices in New York and Toronto.