PubMatic, the programmatic advertising platform company for leading publishers, has today announced it has been selected to drive the programmatic strategy for Seznam.cz, the largest Czech internet company. The exclusive partnership will see Seznam.cz take advantage of PubMatic’s programmatic platform to maximise its digital inventory revenue.
“We selected PubMatic to help develop a multi-screen programmatic strategy to deliver efficient advertising trades to our agency partners,” commented Pavel Pastor, RTB Manager at Seznam.cz and adds: “We evaluated several SSPs and exchanges against a number of variables, including client services and technology. The unique attributes of the PubMatic software automation platform, its data integration capabilities and experienced senior team were unmatched. We are delighted to form a strategic alliance with PubMatic, to improve our ad inventory utilisation and yield for campaigns.”
Seznam.cz, which attracts over 4,6 billion page views every month representing more than 55% of all page views on the Czech Internet according to NetMonitor, will utilise PubMatic’s Yield Optimisation, Private Marketplace (PMP) and reporting solutions across desktop, tablet and mobile to better analyse the attributes of each impression and maximise its value. The PubMatic One Platform technology will provide Seznam.cz greater control over pricing rules. This will provide deeper insights on buyer inventory preferences, packaging performance and bidding behaviour – significantly increasing its online advertising revenues.
“As digital ad spend continues to surge across EMEA, innovative publishers like Seznam.cz, are now developing holistic multi-screen programmatic advertising strategies,” commented Frederick Leuschner, Business Development Director EMEA at PubMatic. “As part of its effort to advance its digital ad strategy, we will work closely with Seznam.cz to build a coherent programmatic marketplace. The PubMatic One Technology platform will ensure Seznam.cz has full transparency and control over its digital ad inventory to capitalise on ad spend opportunities with agency partners and advertisers.”
This news comes as PubMatic continues its overall global expansion and growth. This growth was highlighted in several recent company announcements including its entry to the Italian market, its growth in the DACH markets, the signing of 12 new publishers in the UK and the addition of 11 new publisher relationships in the US.
Seznam.cz is a Czech company combining a media house and a technological company. The vision of Seznam.cz is to make the Internet the strongest Czech media element, and Seznam.cz the first place of choice. At its homepage (www.seznam.cz) it offers a topical news service, entertainment services (videos produced and published only by Stream.cz, on-line music streaming) together with its own email and full-text search. Seznam.cz offers up to 30 services, including its own map portal and numerous mobile applications, where it offers effective advertising tools for Czech businesses.
For many Czechs, Seznam.cz is synonymous with the Internet. More than a half of Czechs have Seznam.cz installed as their main home page. Seznam.cz has more than 90% reach meaning that 90% of Czechs using the Internet in the Czech Republic use Seznam.cz´s services at least once a month. Seznam.cz generates nearly 60% of all Czech page views as well as visits. There is no other Internet media on the Czech market with this reach or being as profitable as Seznam.cz. The 2013 revenues exceeded 2.9 billion Czech Crowns (106 million EUR) (about a 3% year-on-year growth) with profit being at about 1 billion.
The Czech Republic is the only country in the world where the Latin alphabet is used and where Google does not have a monopoly on Internet searches and where it is not the number one on the Internet.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology, and advanced mobile capabilities are utilised by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in 2012, 2013 and 2014, PubMatic has offices worldwide with headquarters in Redwood City, California.