OpenX, a leader in creating programmatic advertising marketplaces, and Major League Gaming (MLG), a pioneer in the competitive gaming industry, today announced OpenX as the exclusive provider of ad serving and monetization for MLG’s digital media advertising.
MLG is one of the most recognized brands in e-Sports and one of the fastest growing digital networks worldwide. Each month MLG reaches 20 million highly engaged fans across the network through web, mobile, connected TVs, gaming consoles and social media channels, making it the definitive property for advertisers to reach young men.
Under the terms of the exclusive agreement, MLG will leverage OpenX’s full stack platform to optimize its digital advertising inventory. OpenX’s integrated solution will manage MLG’s ad serving and programmatic monetization, which includes directly sold inventory, Real-Time-Bidding (RTB), and ad networks in one overarching auction.
Don Reilley, Executive President of Global Sales at MLG, said, “OpenX is the most thoughtful and collaborative partner we’ve found in the industry. That quality of listening, partnered with their industry leading technology and monetization solutions made OpenX the best choice for us. As we have grown our business, OpenX has provided ways for us to continually scale up and increase revenue.”
Jason Fairchild, Chief Revenue Officer for OpenX, said, “We are delighted to be working with MLG to help them grow their business. Our approach of providing a single platform to publishers where all demand sources compete on an impression-by-impression basis is important to the evolution of the industry.”
About Major League Gaming (MLG):
MLG is the leader in eSports delivering premium gaming content to viewers through its streaming platform – MLG.tv and promoting eSports globally through premier competition. MLG.tv is one of the fastest growing broadcast networks worldwide reaching 20 million highly-engaged fans each month via web, mobile, connected TVs, gaming consoles and social media. MLG pioneered the eSports industry as the longest-running competitive gaming league in North America and through Gamebattles, the largest cross platform online gaming tournament system with 9 million registered users. For more information: www.mlg.tv.
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.