Adslot Limited, the world leader in automated guaranteed media trading technology, today announced the successful launch of a major upgrade to its Adslot-Symphony integration.
“This launch represents a major and compelling enhancement to our platform for media agencies and advertisers alike”, said Adslot CEO, Ian Lowe.
The enhanced integration of Adslot (a platform that automates the buying and selling of display advertising), and Symphony (a workflow automation technology for large media buyers), will allow Adslot publisher customers to present their inventory directly into the trading workflow of media agencies using Symphony. Media agencies are now able to include this inventory in a campaign schedule, check its availability in real time, and buy it.
“What was previously a manual, iterative and time intensive process that took days, can now be done in seconds”, said Lowe.
“This Adslot-Symphony integration enhancement delivers on two critical objectives: it creates the first direct, real time connection between the key technology platforms agencies and publishers both rely on (such as adservers and finance systems); and it brings supply of advertising inventory and demand from advertisers together within a single platform, at scale.
“Given Adslot’s growing list of large media agency customers deploying Symphony across NorthvAmerica and APAC, and a catalogue of inventory within Adslot derived from hundreds of premium publisher customers, we believe ongoing integration enhancements will accelerate adoption of our trading technology.”
Adslot’s mission is to automate the trading of forward guaranteed display advertising, referred to as automated
guaranteed. Our leading technology is a purpose built, global media trading platform. Adslot benefits a global
community of media buyers and sellers, including media agencies, publishers and advertisers, by providing
trading efficiencies and effectiveness made possible only via technology, and by doing so the basis on which
the $50B online display industry will realise its full growth potential.
Adslot is a global organisation with operations in US, UK, Australia, New Zealand, China and Germany, and is
headquartered in Melbourne, Australia.