Rubicon Project (NYSE: RUBI), a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced an agreement with Business Insider (@BusinessInsider), a leading source of news that engages the new generation of business leaders, to form a global private marketplace (‘private exchange’). Rubicon Project (@RubiconProject) will provide the advertising automation technology platform to enable Business Insider to connect with advertisers looking to access a global audience across premium desktop, mobile and high impact inventory. Business Insider reaches 24 million unique visitors monthly in the US. The multi-year agreement is effective immediately.
Rubicon Project’s advertising automation platform provides private exchange capabilities for many of the world’s leading premium publisher and application titles seeking to maximize their assets across all channels and help brands reach new customers. The technology platform continuously optimizes in real-time based on the ability to analyze and learn from the vast volumes of data processed. The world’s leading publishers and applications and top brands from around the globe rely on Rubicon Project’s technology platform to automate the buying and selling of advertising inventory.
Julie Hansen (@Julie_Hansen), President and Chief Operating Officer, Business Insider, commented, “Implementing Rubicon Project’s platform will help Business Insider offer data-rich ad-targeting while increasing the efficiency of our ad-serving, both important goals for the company. Rubicon Project gives us the ability to automate the selling of our inventory to generate more revenue.”
Kaylie Smith, Head of Seller Cloud, Rubicon Project, commented, “Business Insider conducted a comprehensive review of advertising automation providers and we’re thrilled that they chose the proven technology and global scale of the Rubicon Project platform. This private exchange illustrates the continued trend of successful publishers and application developers moving towards automation. Automation dramatically simplifies the selling and buying of advertising across desktop and mobile.”