StickyADS.tv, an independent video private exchange software provider (SSP) and TubeMogul (NASDAQ:TUBE), a leading enterprise software company for brand advertising, announced further integration of their existing partnership to be Open RTB 2.2 (Deal ID) compliant. This integration allows TubeMogul and its clients to work with StickyADS.tv through Deal IDs to maximise efficiency and create stronger connections between publishers and TubeMogul clients.
Deal IDs are connections between a publisher and client where a predetermined deal is given a number to identify the deal parameters within an already established connection. The use of Deal IDs benefits clients because they allow for easier campaign set-up, provide access to more inventory and maximize efficiency by requiring less time for optimisation and monitoring.
Gilles Chetelat, StickyADS.tv COO says: “We are glad to take our partnership with TubeMogul to the next level by offering our global Private Exchange clients – including 50% of European TV broadcasters – the opportunity to set up Deal IDs. This trading method is strongly fitted for premium inventory selling and offerings value to publishers and buyers by empowering trusted relationships: at StickyADS.tv, already 38% of our business is made through deal IDs. Based on market expectations for premium inventory, this direct deal method combined to our publisher-centric solution will allow TubeMogul clients to embrace programmatic direct and its revenue benefits.”
Graeme Lynch, TubeMogul’s Director of Business Development EMEA says: “TubeMogul has been partnering with StickyADS.tv for over four years. This integration update will enable stronger growth for both TubeMogul’s direct brand and trading desk partners, including Affiperf, Cadreon and Amnet – specifically because it opens up a wide range of inventory in Europe. By making our integration Deal ID compliant, our clients will be able to access premium inventory from leading TV Broadcasters such as M6.”
TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
StickyADS.tv is a multiscreen video ad tech company whose mission is to help premium publishers embrace programmatic video, in a controlled and totally transparent manner. StickyADS.tv’s publisher-controlled platform allows publishers to build, run and operate their own video private exchange across web, mobile, and IPTV. The main benefit for publishers is simple: ability to monetize their video content directly with their clients – removing intermediaries – in order to better control their margin. In addition, StickyADS.tv’s exclusive analytical insights, available through the platform, further contribute to maximize video inventory value to its full potential across all screens. Founded in 2009, StickyADS.tv, leading private exchange software technology, powers 130+ private exchanges controlled by major TV broadcasters, large media groups and premium syndicators. In 2015, StickyADS.tv secured a ranking among the fastest growing technology companies in the Deloitte Technology Fast 500 EMEA 2015. StickyADS.tv reach is global – more than 7,000 websites in 150 countries worldwide – with regional teams in the US, Europe and more locations coming soon. For more information, please visit www.stickyads.tv.