plista, a one-stop provider of data-driven native advertising, is acquiring Linkpulse, one of the leaders in real-time content analytics. By doing so, plista will be able to provide its publisher partners with state of the art technology to understand how to maximize on-site traffic and engagement with their content. Linkpulse’s technology will also be incorporated into plista’s core platform to power new native advertising solutions and increase publishers’ revenue.
Linkpulse allows publishers to track the performance of their articles across all devices in real time via customized dashboards and alerts. The functionality of Linkpulse goes beyond content analytics, making it easy for editors to test any desired number of headlines and images in real time. Linkpulse determines the highest performing combinations and can automatically optimise front page traffic. This allows high-traffic publishers to reach their audience goals and maintain high levels of engagement around the clock.
The acquisition of Linkpulse is another key milestone for plista and reinforces the company’s position as a leading provider of data-driven native advertising solutions. By leveraging Linkpulse’s A/B testing approach, plista will be able to optimize the delivery of native advertising campaigns and to increase overall publisher eCPM.
plista and Linkpulse have worked closely together as partners over the past two years. By incorporating the Linkpulse technology into the plista service offering, today’s deal strengthens plista’s position as a one-stop partner for publishers wanting to get the most out of their content from an engagement and monetization perspective.
“With the integration of Linkpulse we offer publishers a state of the art technology with which they can improve the user experience and stickiness of their websites and increase their turnover for the long-term,” said Jana Kusick, global managing director at plista. “At the same time, we are strengthening our international position by combining our resources and benefiting from Linkpulse’s existing partnerships with large publishers, particularly in Scandinavia.”
“plista is the ideal partner for mutual global growth,” said Tarjei Gilbrant, managing director of Linkpulse. “We are very pleased about the next stage of our cooperation and excited for the possibilities opened by the deeper integration of our respective technology platforms.”
plista is a pioneer in innovative solutions for native advertising and content distribution in premium environments. With its data-driven platform, the Berlin company has been successfully bringing advertisers and media together since 2008 and is one of the leading international providers in its segment. With its proprietary real-time recommendation technology, plista is able to supply both content and advertising that suits the interests of the individual user – across all channels and devices. Publishers benefit from longer user visit duration, increased traffic and the additional monetization of their digital products. By using plista’s native ad formats, advertisers are able to address users seamlessly and efficiently along the entire sales funnel. The company currently has over 180 employees and is active in 17 international markets with additional in planning.
Linkpulse is one of the leading real-time content analytics providers on the market and was developed especially for the requirements of high traffic news websites. More than 120 publishers across Europe already use Linkpulse; the company with headquarters in Oslo is the market leader in the Nordics.
Read more: http://www.digitaljournal.com/pr/3060179#ixzz4JYka084V