TubeMogul, an enterprise software platform for brand advertising, has announced it has integrated Nielsen’s Digital Ad Ratings desktop measurement tool into its platform and will provide it to advertisers across Southeast Asia and Japan.
The programmatic video advertising company said Nielsen Digital Ad Ratings – formerly branded as Online Campaign Ratings (OCR) – reporting is now embedded in the TubeMogul platform across Singapore, China, Japan, Indonesia, and the Philippines. Nielsen’s Digital Ad Ratings provides an audience age and gender verification tool for digital campaigns targeted to desktop sites, similar to that offered in the television advertising market.
The arrival of Nielsen’s desktop ratings system to Southeast Asia, China and Japan will enable brands and agencies to deliver a proven measurement methodology to brand marketers keen on tracking performance. Nielsen’s Digital Ad Ratings provides a highly accurate method of measuring online advertising audiences, delivering reach, frequency, and gross rating point (GRP) metrics, as well as consumer demographic information, to determine the effectiveness of digital advertising campaigns.
“Nielsen has a well-earned reputation as a global leader in audience measurement and verification, and their Digital Ad Ratings offering provides a common metric to verify audience reach on the desktop,” said Joseph Sales, Digital Director, MediaCom Singapore. “Their integration with TubeMogul, one of the world’s leading advertising software platforms, gives us an industryleading solution that we can implement across Southeast Asia.”
The Nielsen Digital Ad Ratings tool also enables agencies to implement an accepted and proven metric to track the reach of their desktop and mobile advertising campaigns. Nielsen announced that it was expanding the Digital Ad Ratings measurement tool beyond the U.S. in July.
“The expansion of Nielsen’s Digital Ad Ratings solution into Southeast Asia and Japan illustrates our commitment to these important and growing advertising markets,” notes Stuart Pike, Head of Digital Measurement in Southeast Asia, North Asia and Pacific. “We are delighted to support our agency, media and advertiser clients, such as TubeMogul, across Asia to provide them with a greater understanding of the impact of their digital advertising campaigns.”
TubeMogul said it was vital to bring the ratings system to Southeast Asia as rapidly as possible in order to spur increased brand investment in digital advertising.
“Nielsen Digital Ad Ratings empowers advertisers with independent verification that they have reached their intended audience and allows them to better measure the performance of programmatic desktop video and display advertising campaigns,” said Susan Salop, TubeMogul Vice President of Asia.
“Nielsen Digital Ad Ratings empowers advertisers with independent verification that they have reached their intended audience and allows them to better measure the performance of programmatic desktop video advertising campaigns.”
TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto, Washington D.C. and offices across the United States.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content— video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the