2021年11月度広告市場媒体別レポート～ネット広告市場は年度初の縮小へ～
2022.1.13
経済産業省は、広告市場について2021年11月の市場規模について発表をしました。
広告市場全体では前年同月比で約9.4ポイントの成長となったものの、2019年比では6ポイントの減少となりました。
媒体別で観ると新聞、雑誌は長期的な縮小トレンドは強めており、新聞の10月度は選挙によってプラスとなっていたが、11月は2020年、2019年比と比べても大きく減少する形となりました。一方でテレビ広告は2020年比では成長トレンドを維持しました。
インターネット広告は、2021年で初めて前年同月比で縮小する結果となりました。
| 全体 | 前年比 | 前前年比 | 新聞 | 前年比 | 前前年比 | 雑誌 | 前年比 | 前前年比 | テレビ | 前年比 | 前前年比 | ラジオ | 前年比 | 前前年比 | 屋外 | 交通 | インターネット | 前年比 | 前前年比 | |
| 2021/1 | ¥396,899,000,000 | -25.65% | -23.52% | ¥20,149,000,000 | -17.73% | -28.98% | ¥2,365,000,000 | -25.54% | -33.60% | ¥111,502,000,000 | -5.13% | -10.97% | ¥2,993,000,000 | -12.54% | -16.91% | ¥3,206,000,000 | ¥9,756,000,000 | ¥104,144,000,000 | 55.88% | 55.88% |
| 2021/2 | ¥415,624,000,000 | -9.06% | -5.28% | ¥16,917,000,000 | -21.93% | -25.14% | ¥3,027,000,000 | -39.05% | -42.94% | ¥104,195,000,000 | -4.17% | -7.79% | ¥3,005,000,000 | -14.19% | -15.73% | ¥3,648,000,000 | ¥9,976,000,000 | ¥104,860,000,000 | 60.49% | 60.49% |
| 2021/3 | ¥704,164,000,000 | 0.60% | 0.77% | ¥28,469,000,000 | 4.03% | -18.34% | ¥4,918,000,000 | -31.61% | -43.94% | ¥134,490,000,000 | -2.84% | -8.11% | ¥3,426,000,000 | -14.24% | -18.72% | ¥6,704,000,000 | ¥14,825,000,000 | ¥146,118,000,000 | 51.52% | 51.52% |
| 2021/4 | ¥452,688,000,000 | 13.51% | -3.52% | ¥16,233,000,000 | 15.95% | -22.49% | ¥2,985,000,000 | -32.14% | -49.70% | ¥111,085,000,000 | 7.23% | -11.83% | ¥2,851,000,000 | 2.00% | -15.85% | ¥4,653,000,000 | ¥11,266,000,000 | ¥128,030,000,000 | 83.35% | 83.35% |
| 2021/5 | ¥395,253,000,000 | 28.88% | -4.21% | ¥14,595,000,000 | 10.43% | -22.01% | ¥2,450,000,000 | -5.62% | -45.09% | ¥112,290,000,000 | 33.60% | -2.42% | ¥3,067,000,000 | 7.80% | -17.71% | ¥3,422,000,000 | ¥8,873,000,000 | ¥100,469,000,000 | 68.28% | 68.28% |
| 2021/6 | ¥440,894,000,000 | 10.72% | -8.32% | ¥16,310,000,000 | 6.59% | -18.52% | ¥3,386,000,000 | 40.27% | -37.53% | ¥110,252,000,000 | 30.05% | -7.09% | ¥2,988,000,000 | -3.39% | -18.20% | ¥3,755,000,000 | ¥9,460,000,000 | ¥102,593,000,000 | 55.79% | 55.79% |
| 2021/7 | ¥498,898,000,000 | 28.72% | 9.26% | ¥17,389,000,000 | 14.19% | -24.64% | ¥3,045,000,000 | 19.79% | -34.35% | ¥117,489,000,000 | 27.00% | -4.33% | ¥3,450,000,000 | 0.55% | -10.76% | ¥3,047,000,000 | ¥11,600,000,000 | ¥105,290,000,000 | 74.42% | 74.42% |
| 2021/8 | ¥460,913,000,000 | 25.24% | 10.56% | ¥14,037,000,000 | -1.34% | -25.91% | ¥3,060,000,000 | 14.48% | -40.79% | ¥111,725,000,000 | 26.37% | 1.83% | ¥3,180,000,000 | -3.26% | -14.19% | ¥3,702,000,000 | ¥11,308,000,000 | ¥104,815,000,000 | 86.54% | 86.54% |
| 2021/9 | ¥518,023,000,000 | 20.71% | 0.94% | ¥16,475,000,000 | -8.14% | -23.64% | ¥4,144,000,000 | -0.43% | -44.68% | ¥110,901,000,000 | 12.46% | -3.86% | ¥3,111,000,000 | -2.63% | -18.79% | ¥5,061,000,000 | ¥9,627,000,000 | ¥112,024,000,000 | 61.47% | 61.47% |
| 2021/10 | ¥470,714,000,000 | 10.97% | 2.62% | ¥23,546,000,000 | 17.94% | 8.43% | ¥3,968,000,000 | -2.72% | -37.02% | ¥118,450,000,000 | 6.84% | 2.22% | ¥3,213,000,000 | 0.12% | -13.81% | ¥3,994,000,000 | ¥9,815,000,000 | ¥111,973,000,000 | 72.40% | 72.40% |
| 2021/11 | ¥461,200,000,000 | 9.39% | -6.08% | ¥19,206,000,000 | -6.12% | -16.93% | ¥3,924,000,000 | -5.38% | -43.61% | ¥122,962,000,000 | 6.72% | -1.23% | ¥3,281,000,000 | -2.67% | -10.62% | ¥3,632,000,000 | ¥11,203,000,000 | ¥94,746,000,000 | 41.81% | 41.81% |
