• 2017/01/27

シナラシステムズ、PubMaticとRTB接続を完了

シナラシステムズジャパン株式会社(本社:東京都港区、代表取締役:アレックス・ジニン、以下シナラ)は、2017年1月より、オートメーション・ソリューションを提供するPubMatic Inc(本社:米国カリフォルニア、共同創設者兼CEO:Rajeev Goel、以下PubMatic)と接続を完了し、RTB(※1)を経由した広告配信を開始しました。 シナラはPubMaticが提供するSSP(※2)の機能を利用している日本国内のプレミアムな媒体社との接続により、RTB買付可能な広告在庫数を拡充いたしました。


  • 2016/10/31

パブリッシャー・マネタイゼーション研究会、媒体社共同体「Japan Publisher Alliance on Digital」を発足

~国内外のプレミアム媒体が加盟し、PubMaticのプラットフォームSEVENによりPMPを提供~


  • 2016/09/23

PubMatic、Rubicon Projectなどから新たに2名のマネージメントメンバーを採用

PubMatic, the automation solutions company for an open digital media industry, today announced the appointment of two new members to its management team. Michael Adair, previously Senior Vice President of Corporate Development and Partnerships at Rubicon Project, has joined the company as Vice Presi … Continue Reading →



  • 2016/09/12

PubMatic、媒体社向けに新たに統合型収益管理サービス「SEVEN」をリリース

PubMatic, the automation solutions company for an open digital media industry, today announced the launch of SEVEN, the company’s comprehensive revenue management platform that gives publishers full control of their digital assets and provides media buyers with the ability to purchase verified audie … Continue Reading →


  • 2016/09/08

PubMatic、ハンブルクに新オフィスを開設

PubMatic, the global marketing automation software company for publishers, today announced plans to expand operations across Germany with the opening of a new head office in Hamburg. Germany is the second largest digital market in Europe and by 2019 programmatic transactions are expected to represen … Continue Reading →


  • 2016/08/03

PubMatic、英国最大のBluetoothビーコン事業社のProxamaと提携

PubMatic, the marketing automation software company for publishers, is pleased to announce its partnership with Proxama PLC (AIM:PROX), the leading mobile proximity commerce company, to exclusively power the automation of ad buying for media buyers and sellers across its portfolio of apps.


  • 2016/07/29

PubMatic、新CMOとしてAudienceScienceやSundaySkyでの経験があるHirsch氏を採用

PubMatic, the marketing automation software company for publishers, today announced that in the first half of 2016, its mobile, video and native platform spend grew more than 50 percent year-over-year. The company went on to state that it is cash flow positive, following its third full year of profi … Continue Reading →


  • 2016/07/27

PubMatic、ロケーションデータのStatiqと提携しモバイルのモーメント広告を強化

PubMatic, the marketing automation software company for publishers, today announced it has signed a partnership with Statiq, a leading location intelligence platform, to incorporate Statiq’s mobile audience data insights derived from 85 million mobile device audience profiles into existing publisher … Continue Reading →



  • 2016/07/20

PubMatic、Media 122と提携し動画広告事業を拡大

PubMatic, the marketing automation software company for publishers, today announced that it has partnered with Media 122, the premium digital media company with a focus on video, and driven a 47 percent increase in programmatic revenue associated with Media 122’s high-quality video assets. Private M … Continue Reading →


  • 2016/06/21

PubMatic、 Private Marketplace Guaranteed (PMP-G) 取引の強化

PubMatic, the marketing automation software company for publishers, today announced the launch of Private Marketplace Guaranteed (PMP-G) deals that bring together the certainty and premium audiences of direct deals to the advanced audience targeting of programmatic. Additionally, buyers using PubMat … Continue Reading →


  • 2016/05/09

PubMatic、欧州のWeb Financial Groupの広告プラットフォームパートナーに選定される

PubMatic, the marketing automation software company for publishers, today announced it has been selected by Web Financial Group, one of Europe’s largest providers of digital technology driven-solutions for the evolution of financial services industry, to power programmatic advertising across its des … Continue Reading →