Chartboost, the leading mobile gaming audience platform, launches Chartboost Exchange, opening programmatic access to its in-app global gaming inventory. Now for the first time, brand advertisers can reach the highly valuable mobile gaming audience at scale through technology partners Aarki, Index Exchange and Rubicon Project.
With more than 2.6B monthly active users, the growth of gaming continues to dominate engagement in the mobile space worldwide. In the U.S., 69 percent of mobile phone owners play a game once a month. In overall digital ad revenue, mobile ad spend accounted for over half in 2016.
Mobile and gaming are set to overtake the world of digital advertising and the mobile gaming audience is an untapped opportunity for brands. The Chartboost Exchange reaches over 300,000 mobile games worldwide, with over 900 million active players who engage in over 40 billion monthly game sessions through high performing ad units, such as video and interactive ads.
“This integration allows Aarki to programmatically reach a 100% games audience and deliver programmatic media at scale,” said Nicol Cseko, Director of Product at Aarki. “Chartboost’s global in-app inventory and high-quality users are a perfect fit for our advertisers.”
“As we continue to build the future of automated advertising, Chartboost is a key partner for reaching in-app audiences,” said Shael Fryer, VP Enterprise, Index Exchange. “Trust with advertisers and publishers is critical in our business and Chartboost helps us continue our commitment to transparency.”
Transparency is a driving force in the Chartboost Exchange with a focus on data accessibility, brand safety, and full control over the user experience with ad creatives all supported by direct SDK-driven access to all publishers on the exchange. Through native in-app and innovative ad formats – like interstitial, vertical video, and interactive ads – creatives are dynamically optimized to 98 percent viewability.
“We are very excited to open up Chartboost’s in app global gaming inventory to buyers on our exchange looking to reach the highly coveted and captive mobile gaming audience in a programmatic fashion,” said Joe Prusz, Head of Revenue, Rubicon Project. “Today’s announcement represents yet another step forward in Rubicon Project’s commitment to provide our clients access to the most engaging and innovative formats where consumers are spending their time.”
“Making the leap from a mobile ad network to a full-fledged programmatic exchange is a huge step in supporting the growth of demand for our mobile developer community,” said Maria Alegre, CEO and Co-founder of Chartboost. “The industry is seeing the power of programmatic buying on mobile and we aim to lead the charge in connecting marketers to in-app inventory at scale. With a commitment to transparency, we continue with our mission to empower mobile developers to build a successful business.”
For publishers on the Chartboost Network, a diverse demand means increased eCPMs with higher fill rates. Real-time bidding will bring healthier competition to the Chartboost ecosystem, earning game developers top revenue for quality users.
Chartboost Exchange rolled out in beta last month with DSP partners CrossChannel, CrossInstall, Jampp and PocketMath. Chartboost is currently expanding its partner relationships and focusing on new features to help advertisers reach more scale with full transparency in their campaigns.
Founded in 2011, Chartboost is the largest mobile games-based growth and ad monetization platform. Reaching over 900M unique users every month across more than 300,000 mobile games, Chartboost works with 90% of the top grossing iOS and Android game developers. Through Chartboost Exchange, Network, and Influence, Chartboost empowers game developers to earn top eCPMs while connecting advertisers to highly engaged audiences. The Chartboost SDK is the highest integrated independent mobile ad SDK.
Chartboost is a Sequoia-backed company and offices in San Francisco (HQ) and Amsterdam. For more information, please visit www.chartboost.com