Airpush , a mobile advertising platform announced the launch of MOBI.INFO. The first-of-its-kind platform enables mobile publishers to monetize mobile apps without advertisements by transmitting real-time user data onto an advanced data marketplace. Data companies are then able to access the information in order to augment their databases with an unprecedented number of near real-time, actionable data sets. The result is the world’s first dedicated mobile data marketplace, allowing mobile publishers and data companies to quickly make transactions at scale.
MOBI.INFO is now being released after more than 12 months of data optimization and market testing. MOBI.INFO restructures the traditional ad network model by replacing advertising CPMs with revenue generated from valuable data. The platform, which protects consumers via a transparent end-user opt-in, has the ability to reduce the number of overall ads that a user sees, and increase their relevance, overall effectiveness and consumer value. MOBI.INFO also includes a deep integration with Freckle, a company focused on the location and attribution marketing space. Freckle’s integration helps advertisers gain more valuable insights out of the consumer data generated by the platform, and obtain additional data sets from its beacon technology.
“We are very excited about the launch of MOBI.INFO,” said Elliott Easterling, CEO of Twine. “We have been licensing Airpush’s mobile data for over a year. Because of the opt-in nature of their integrations, Airpush is able to deliver unique mobile data that is incredibly valuable to our customers. MOBI.INFO takes things a step further by providing a whole host of new mobile data sets in near real time.”
One of Airpush’s goals has always been to enable publishers to drive real, reliable revenue streams out of properties that were not previously monetizable. For the first time, apps such as wallpapers, ringtones and themes can now create earnings. More traditional mobile apps will be able to add additional revenue streams to their current strategies, or reduce ad volume for their users in order to increase ratings.
“At Airpush, we have always had a focus on data-driven strategies for advertising in mobile,” said Seth Socolow, SVP Strategic Partnerships at Airpush (pictured top left). “For the last year, we have been consistently growing our data business and it was rapidly becoming clear that a product that specifically targeted this area was something the industry was demanding. MOBI.INFO grants this wish and extends it into the world’s first true data marketplace.”
“We are excited to partner with Airpush as it allows our proximity based SDK to be offered to clients around the world,” said Neil Sweeney, President & CEO of Freckle. “We believe attribution is the next major trend in advertising and this will allow us to deliver a solution on a global scale. Airpush brings extensive distribution in this space and we are proud to lend our proximity marketing technology to this new initiative.”
Airpush is ranked #2 in the 2014 Forbes list of “Most Promising Companies” and winner of the “Top Innovator in Advertising Data” award at the 2014 DataWeek Conference. More than 150,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 250 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets.
Freckle is a data company focused on mobile attribution. Freckle is powering the offline attribution space, tying in their beacon networks with their retail and advertising partners to measure the effectiveness of placed media. Freckle works with brands, publishers and industry partners to bring innovative solutions to the market. Freckle’s mission is to move past traditional advertising models and to seek out innovative solutions to the advertising challenges of tomorrow.