Today, TubeMogul was named a Leader among video advertising demand-side platforms and received the highest ranking in the “Current Offering” category in The Forrester Wave™: Video Advertising Demand-Side Platforms, Q4 2015 evaluation, scoring 4.55 out of 5 potential points.
TubeMogul was among the select companies that Forrester invited to participate in its Q4 2015 Forrester Wave™ Video Advertising Demand Side Platform evaluation. In this evaluation, TubeMogul received the highest scores in “Planning Capabilities,” achieving 4.60 out of 5 possible points, and 5 out of 5 points in both “TV Campaign Extension” and “Client Satisfaction” categories.
The report reads: “TubeMogul’s video-first heritage empowers the buy side. TubeMogul was founded as an online video platform and designed to serve brand-focused advertisers, a departure from most online advertising’s direct response bias. Its emphasis on serving branding objectives is confirmed by the strong offer of TV network private marketplaces and the platform’s capabilities in planning online video that complements a linear TV schedule. TubeMogul customers gave it strong ratings for its data sourcing and management abilities, fraud prevention, and ad delivery controls. Ad agencies and marketers who want to directly manage their programmatic video buying will find the self-serve platform compelling.”
Forrester conducted product evaluations in September 2015 of nine vendor companies and surveyed a total of 82 client references among their customers.
The report is available for download here.
TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.