Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world according to comScore, today announced a significant innovation for vertical video that allows advertisers globally to turn existing TV creatives into vertical video suited for smartphones, with a 360 effect, and deliver it into premium editorial environments.
Teads will seamlessly modify pre-existing landscape video creative to fit into a vertical format compatible with both Android and iOS devices. The “zoomed” creative will then be larger than the smartphone screen, and can be explored as if it was a 360 video, which produces a very eye-catching effect. This new feature is completely free for all Teads’ clients and will also be accessible for all premium publishers using Teads’ ad server and SSP.
With the rise of Snapchat, consumers are becoming used to seeing video in portrait as it fits more naturally with their mobile devices. However, advertisers have been challenged to deliver vertical video as it requires additional money and resources to film brand new creative for the vertical screen.
Helen Lin, President Digital Investment at Publicis Media, underlines the impact of Teads’ innovation: “It’s great to see Teads’ continued innovation in the outstream space and this latest development with vertical video provides a real benefit for advertisers. Consumers are increasingly viewing vertical content on their mobile devices but it’s a heavy lift for brands to generate vertical video. Now that they can easily transform landscape creative into vertical, it stands to have a huge impact on how brands reach consumers on mobile.”
According to a recent Teads’ study, when compared to TV landscape creative on mobile, ad recall on vertical video was 2.9x higher, and those exposed to vertical video were 39% more likely to have a favorable opinion of the advertised brand.
Bertrand Quesada, CEO, Teads, commented, “Teads understands the unique challenges facing advertisers in a world that is quickly becoming mobile-first. We endeavor, as we always have, to ensure our clients are able to stay ahead of the latest consumer trends while reaching their audiences with innovative video formats in premium content environments. We are very excited to bring this advancement to the industry and anticipate it will have a tremendous effect on our customers’ ability to successfully reach users on their mobile devices.”
To see Teads’ new vertical 360 capability in action, please watch this video: http://teads.tv/video/inread-vertical-360/
Teads, founded in 2011, is the inventor of outstream video advertising and number 1 video advertising marketplace in the world according to comScore. Publishers work with Teads to create brand new video inventory and monetize it through programmatic buying, their own sales force, or Teads Managed Services.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Many of the most premium publishers have adopted Teads outstream SSP. Amongst them: The Washington Post, Conde Nast, Bonnier, Tribune Publishing, The Telegraph, The Independent, Axel Springer, Le Monde, Corriere Della Serra, El Pais, O Globo, and Nikkei.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 500 employees, 100 of which are in the innovation team, across 28 offices in 21 countries.