Joint offering enables agencies and publishers to engage consumers across all mobile, desktop and OTT platforms.
Sizmek, the open ad management company for multiscreen ad experiences, and BrightLine, the market leader for advanced TV advertising, have partnered to help brands deliver engaging and interactive video experiences across all screens, including desktop, mobile, tablet and OTT platforms.
“Media agencies, creative agencies and publishers now have an economical option to reach audiences across screens with interactive video, going beyond the desktop,” said Mark Grether, Executive Chairman at Sizmek. “Brands would have had to design creatives for each different type of screen, and work with each Connected TV provider to execute – a costly and time-consuming effort. Together with BrightLine, we make interactive TV ads more widely accessible for marketers.”
Jacqueline Corbelli, co-founder and CEO of BrightLine, added: “Under pressure to find efficiencies, agencies will sometimes settle for a sub-optimal, one-size-fits-all experience to simplify work flow. Together with Sizmek, we now offer agencies and publishers a best of both worlds solution – world class, truly screen-optimized experiences for connected TV and mobile/desktop, integrated into a single workflow.”
BrightLine and Sizmek bring an omni-screen and platform agnostic solution for marketers to share interactive TV ads. While achieving the highest consumer engagement rate across all ad formats, interactive video has traditionally been only part of the desktop world, restricting marketers’ ability to reach this engagement level across channels. The joint offering, combining BrightLine’s interactive, dynamic OTT ad solutions with Sizmek’s HTML5 VPAID technology, enables marketers to replicate the video experience from the desktop across all screens. Media, creative agencies, publishers and ad networks can efficiently distribute their TV ads across desktop, mobile and tablet. In addition, publishers and ad networks can also bundle omni-screen video features with their media sell.
OTT is the fastest growing source for digital video. Already, nearly three-fourths (74%) of households now have an Internet-connected TV, according to a recent survey conducted by The Diffusion Group.
The partnership empowers marketers to fully capitalize on the explosive growth of video viewing on connected TVs and over-the-top devices, as well as consumers’ preference to engage with brands via dynamic video content. Industry studies report that advanced TV ads delivered on OTT platforms have higher engagement metrics compared to traditional TV ads, including higher purchasing intent, higher brand recall and higher likeliness to recommend.
BrightLine is the market leader for advanced TV advertising, powering Fortune 100 companies with the industry’s most engaging and scalable interactive TV solutions in the age of streaming. BrightLine creates, delivers and measures dynamic ads across the entire advanced TV landscape. This is a world in which brands can deliver the messages they want to whom they want and when they want, and viewers can watch what they want, when they want. BrightLine refers to this as tvtopiaTM, the golden age of TV advertising.
Founded over a decade ago, BrightLine was the first company to pioneer interactive television solutions for brands. Today BrightLine offers InCAST™, the industry’s most powerful advanced TV technology suite that gives marketers a plug-and-play solution to take advantage of the entire scale of connected TV and Smart TV advertising opportunities. Fortune 100 companies rely on BrightLine’s unprecedented reach to engage their audiences with interactive ads across broadcast and cable stations, including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, and delivery platforms, including Roku, Samsung, Apple, Amazon, Microsoft Xbox and Sony PlayStation, as well as leading ad networks and Demand-Side-Platforms (DSPs). Learn more about BrightLine at www.brightline.tv and follow BrightLine on Twitter @BrightLine_TV.
Sizmek is the Open Ad Management company that brings freedom of choice and contextual relevance to omnichannel digital advertising. As the largest independent ad server, more than 42,000 next generation advertisers, agencies, publishers, and trading desks rely on Sizmek’s offerings and flexible third-party platform integrations to provide the industry’s most customizable, best-in-class approach to creating seamless workflow across a wide variety of partners in the digital advertising ecosystem. With a single point of access to the best technology, data, and strategic guidance, Sizmek builds flexible solutions for marketers and publishers that combine programmatic efficiency with creative. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.