Tapad, the leading provider of unified, cross-screen marketing technology solutions, and Matter More, a next generation marketing and media practice with deep experience in the advanced TV space, announced a strategic partnership to bring together world class digital data and audience development expertise to help marketers improve how they connect with consumers.
As consumer behavior continues to expand across multiple devices, today’s marketers need robust, comprehensive data solutions to accurately engage the people who matter most to their brands. At the same time, the TV industry has reached an advertising tipping point, capitalizing on the power of device-level data.
“Achieving unduplicated reach and frequency across all channels with true addressability, and the ability to measure outcomes, is marketing nirvana,” says Tracey Scheppach, CEO and co-founder of Matter More, a new agency built for the modern age. “The best opportunity to deliver ‘marketing nirvana,’ at scale, is by partnering with Tapad and using their world-class Device Graph to help our clients simply matter more to the people they care about most.”
“By leveraging our access to rich TV data, we can now measure the actual performance of media across channels,” says Marshall Wong, SVP, TV for Tapad.
Tapad’s proprietary Device Graph™ unifies consumer behavior data across all devices, uncovering the interests, passions and behaviors of the audiences who matter most. As with any data solution, privacy, transparency and trust are crucial to bringing marketers a solid offering that delivers results.
“Tapad is excited to partner with Matter More to tap into their knowledge base and experience working with some of the largest brands on TV today,” says Kate O’Loughlin, SVP and GM of Tapad’s media division. “The time has come to truly unleash the power of device-level data at scale.”
Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company’s signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world’s largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, Oslo, San Francisco, Singapore and Toronto. Tapad’s numerous awards include: Forbes’ Most Promising Companies, Deloitte’s Technology Fast 500, Crain’s Fast 50, Entrepreneur 360 “Best Entrepreneurial Companies in America,” SmartCEO Corporate Culture Award, TMCnet Tech Culture Award, Global Startup Award’s “Startup Founder of the Year,” Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award. Tapad was acquired by the Telenor Group in 2016. Telenor is one of the world’s largest mobile operators with 214 million subscribers in 13 countries.
About Matter More
Matter More, LLC is a next generation marketing and media practice focused on providing services that empower marketers to improve how they connect with people. An agency built for the modern age, Matter More’s capabilities include addressable and advanced video, strategic audience development, TV data analysis and closed loop measurement. Matter More leverages only the best solutions available in the marketplace to design and execute customized campaigns that deliver results for marketers. Matter More’s founding partners bring more than 50 years combined experience in the marketing, media and advertising industry, servicing leading advertisers including P&G, General Motors, Bank of America, Wal-Mart and Disney. Having executed more than 5,000 campaigns across addressable/advanced TV, online video, VOD and local broadcast for more than 125 advertisers, their combination of expertise creates a highly distinctive capability not available elsewhere in the marketplace.