PubMatic, the digital media platform for publishers, announced today the launch of its Account Management and Platform Solutions (AMPS) division. The new group is an industry first consulting and professional services offering to help publishers fully integrate PubMatic’s tools and solutions into their business plans. PubMatic CEO Rajeev Goel announced the new division, which was built in response to the surge in demand from publishers for hands on guidance, support, and strategic insight, at the company’s annual Ad Revenue conference. Richard Sobel, a PubMatic veteran who most recently led the company’s product marketing and platform strategy and held positions at Time Inc., Kaplan Inc., and The Walt Disney Internet Group, will lead the new initiative.
“The announcement of AMPS underscores our commitment to meeting the diverse range of our publishers needs, no matter what they are,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “This offering marks a genuine service innovation in the media technology space. By giving our publishers and content creators the in house support they demand, we can ensure that our customers are fully equipped to meet today’s growth opportunities.”
The new division will offer an unmatched level of service, support, and in depth understanding of how to integrate PubMatic’s suite of tools for a range of publisher needs and strategic objectives, from product and platform training to revenue strategy and opportunity mining. Blending the new division with the existing account management team, AMPS will include specialists in implementation and advertising sales, and offer hands on customer support and bespoke solutions. The division will enable publishers to make programmatic a full-fledged component of their business strategy, a necessary shift in light of its rapid growth.
“As publishers turn to programmatic they are confronting challenges around how they integrate RTB and PMP innovations into their existing direct sales initiatives to deliver on a holistic revenue strategy,” said Richard Sobel, the newly announced Senior Director of AMPS. “What we are offering is a team of industry leading experts that will help our publishers do just that.”
AMPS will be typically used by publishers seeking more effective and strategic deployment of existing tools in the PubMatic suite. When engaging AMPS, publishers will have access to counsel on a range of issues from enhanced tool implementation and sales training, to advice on how to price and package advertising inventory in a dynamic media environment.
“AMPS is more than the newest tool we are rolling out in support of our partners and customers,” said Kirk McDonald, President of PubMatic. “AMPS is an on demand team of subject matter experts that we believe will be integral components of our publishers’ continuing and future success.”
AMPS is the latest in a history of publisher-focused innovations, which includes PubConnect, a new technology announced in September that gives publishers the ability to join together and establish controlled groups, leverage access to new inventory, expand audience reach, and open up entirely new revenue streams.
The first company to bring to market 3rd party network optimization, Real-Time Bidding and insights and optimization across sales channels for publishers, PubMatic now continues that heritage of innovation by being the first company to offer publisher focused consultative services for programmatic buying.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California. www.pubmatic.com
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