Triggit, the preferred dynamic retargeting partner on the Facebook Exchange (FBX), is proud to announce the launch of their dynamic native retargeting beta program. Having seen the success of dynamic native retargeting on Facebook’s News Feed, Triggit has been working with publishers for the last several months to bring that performance to the rest of the Internet. Through Triggit’s dynamic native retargeting beta, large advertisers will be able to serve highly relevant, fully dynamic retargeted ads through native formats across the Internet’s premier publishers.
Over the last two years, large direct response advertisers around the world have trusted Triggit as their dynamic retargeting partner on FBX. When Facebook unveiled their first native ad placement in 2013 (News Feed ads), Triggit was the first FBX partner to offer fully dynamic native retargeting, and Triggit advertisers quickly realized amazing performance with 5X higher CTR and 2X higher ROAS than static ads. With Triggit’s beta to extend dynamic native retargeting beyond Facebook, advertisers will now have access to massive scale on news feeds – beyond Facebook – across the Internet.
Why does native retargeting work so well? “Banner blindness is real. We’re conditioned to ignore anything that isn’t a part of a site’s content. It was incredibly apparent we were on to something with native retargeting when we started with FBX News Feed ads. When you do it well, dynamic native retargeting works – people see a highly personalized ad, people click, and, most importantly, people convert,” said Triggit CEO Zach Coelius. “Our advertisers have been thrilled with the native performance on Facebook and are hungry for more volume. We pioneered native retargeting on Facebook and we’re excited to take our proven performance and expertise to the rest of the Internet to help advertisers drive incredible ROI at scale.”