Nexage, the leading mobile advertising exchange, today announced that its market-leading premium monetization solution has been enhanced to appeal to mobile app developers. This marks an important change in the market. Developers are running increasingly complex businesses that must balance making money, keeping users engaged and managing their brands. These challenges mirror those of premium publishers. As a result, developers can no longer afford incomplete monetization solutions that put their users and brand at risk; they need solutions built and perfected in the premium segment.
“The reality is that today’s app developers are building sophisticated businesses that resemble those traditionally thought of as ‘premium’,” says Ernie Cormier, CEO and president of Nexage. “It is not simply about making money at any cost. Developers must also ensure that poor ad quality doesn’t degrade app-store rankings, drive users away or drive them to an inactive state. We strongly believe that today’s developers deserve more than basic monetization solutions. They need a premium solution to compete and win in the market.”
The Nexage premium monetization solution brings together highly differentiated capabilities:
・The strength of 225+ buyers globally, including DSPs, ad networks and agency trading desks that are increasingly driving brand spend into the app developer space
・The most advanced marketplace, the Nexage Marketplace, which brings the combined power of programmatic, RTB and mediation and the most reliable and scalable platform in mobile advertising
・Yield optimization algorithms that optimize the Nexage RTB exchange, Nexage sourced ad networks and developers’ direct ad network relationships
・Nexage Protect the most advanced solution available that provides rigorous ad quality controls and protects developers from bad ads
・Nexage Ad Server, which is newly enhanced to provide full control over direct-sold and house campaigns
・Nexage’s updated SDK suite and SourceKits that fully support rich media, video and native ad formats
Nexage’s complete and premium ad tech stack has helped well-known premium publishers and developers, such as Rovio, Pinger and Univision Interactive Media become global leaders in mobile monetization. This solution is now available to help the next set of developers realize their global success story.
“Nexage provides us a best-in-class monetization solution that has been critical in reaching and exceeding our revenue goals through our flagship messaging app Textfree,” says Olivier Rozay, vice president, business development and monetization at Pinger. “Nexage has brought us a strong roster of buyers—both programmatic buyers and ad networks—along with rigorous ad quality controls all built on first-class technology.”
“StuckPixel has grown with Nexage, and they know how passionate we are about providing free and entertaining apps,” says Andrew Lee, co-founder and CEO of StuckPixel. “Nexage understands that we have to both generate revenue to support our business and to further innovate—but also knows that we have to ensure that our users are happy and will want to keep coming back to use our apps. That understanding has been crucial in building the StuckPixel business—and maintaining a strong user base.”
The ability for developers to win in today’s mobile market is now more than ever based on leveraging a monetization solution that is built, proven and perfected in the premium segment.
Nexage is the only premium mobile exchange that creates high-value, brand-safe liquidity for advertisers and publishers. The Nexage Exchange provides a range of programmatic markets to enable buyers and publishers to accelerate their businesses how they want to buy and sell including public exchange, private exchange, and programmatic guaranteed markets—and supports an ever-increasing volume of rich media and video ad units. Nexage Connect delivers integrated 1st and 3rd party data, including behavioral, contextual, enriched location, universal identifier, and privacy data to enhance targeting and retargeting. Nexage Protect delivers a suite of brand safety controls to advertisers and publishers. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.