Acquisition extends IPONWEB capabilities in providing highly customized solutions to enterprise advertising clients and deepens German market presence.
Real-time technology pioneer IPONWEB, has announced that it has signed an agreement to acquire the Adternity GmbH business, a customized workflow and systems integration company. Since its founding in 2008,
Adternity has designed and delivered more than 25 different workflow and user interface projects for clients in the advertising sector across Agencies, Publishers and other ad-tech and RTB intermediary players in both the US and Europe. The company has deep expertise in flexibly bringing forward intuitive and custom-built user interfaces, integration environments and reporting dashboards that help enable companies to manage, plan and transact digital advertising.
Adternity Managing Director, Tobias Wolff said that, “the IPONWEB acquisition represents a perfect synergetic fit for us. As a long-term partner and with many shared clients that also utilize IPONWEB’s customized back-end suit of technologies, this represents an obvious evolution for both of us.” For IPONWEB, the acquisition allows the company to further extend its ability to provide an end-to-end solution for potential clients.
IPONWEB CEO, Boris Mouzykantskii stated that “Adternity brings to the table a highly specialized team, capability and experience in the provision of workflow, visualization and dash-boarding capabilities for the advertising sector. The marriage of IPONWEB’s customized media trading technology, with Adternity’s front-end capabilities is an extremely powerful one and helps us execute on our vision of providing a one-stop, best-of-breed service to enterprise-level advertising companies, looking to deeply customize a real-time marketing solution for their business.”
The staff, as well as all business, operations and IP of Adternity, will now operate and provide services as IPONWEB, where it will continue to support all existing clients. IPONWEB also plans to use the acquisition as a base to significantly expand both operations and engineering teams in Germany, to better support continued German & European market growth.
IPONWEB is an industry pioneer and world leader in the Engineering & Operation of highly customized, real-time media trading platforms and technologies. With more than 10 years experience driving innovation in the ad exchange and real-time technology space, IPONWEB is the ‘behind the scenes’ technology provider that many of the worlds leading industry players rely on to successfully power their businesses.
IPONWEB’s u-Platform technology is used to customize and deliver more than 50 enterprise real-time trading platforms for advertisers, DSP’s, Trading Desks, SSP’s and DMP’s across the Americas, Europe & Asia.
IPONWEB’s BidSwitch technology represents an infrastructure-level “Switch” that facilitates more than 100 Supply and Demand technology partners globally to quickly, efficiently & transparently connect & trade display, mobile and video inventory.
‘IPONWEB’ and ‘BIDSWITCH’ are trade marks of Iponweb Holding Limited. All rights reserved.
About Adternity Gmbh
Since 2008, Adternity has implemented workflow, visualization and custom-built ad-serving solutions for more than 25 agencies, publishers and ad-technology companies. The core of these systems is a set of client customizable workflow GUI and reporting dashboards that can be adjusted to meet the individual requirements of every client and enables the easy integration of back-end technologies such as ad-servers and real-time bidding technologies.