Netmining, leading provider of programmatic data-driven targeting solutions, announces its partnership with data tech innovator Target Data, to provide exclusive audience segments allowing marketers to reach the highly desirable audience of qualified “pre-movers” throughout their moving process with relevant marketing messages. The expanded data analytics capability meets the needs of marketers and their agencies, who are increasingly focused on this audience and their unique highly desirable behavioral attributes.
Through the partnership, Target Data and Netmining are bringing to clients a complete end-to-end solution, featuring the following:
– The ability to reach high-value consumers as soon as they list their
homes on the market
– Valuable audience insights like age, HHI, household composition, home
value and more
– Access to Netmining’s audience scoring engine to drive these qualified
individuals to a marketer’s site, with the right message and at the
most cost-effective value
– Identification of top performing inventory verticals and areas of
“This partnership is really about our continued focus on mobilizing essential data sets and innovative audience models for our marketer and agency clients,” said Joe Lavan, Netmining’s VP of Data and Insights. “We’re continually looking for new ways to raise the precision on this level of audience targeting and data driven marketing.”
How it Works Target Data monitors and identifies new home listings through print and online channels to create a precise pre-mover segment. Aligning that custom segment with Netmining’s audience scoring engine, each individual’s interests and behaviors are considered in real-time and evaluated in relation to a marketer’s specific advertising goals. As a result, a marketer can reach this highly desirable audience with targeted display advertising not only at the right time, right place, but also at the most cost-effective price.
The new capability is powered by the Netmining platform with offline and online integration for mobile and desktop. “Utilizing Netmining’s proven digital solution in conjunction with our client’s data will enable the execution of incredibly targeted data driven digital campaigns,” said Ross Shelleman, President and CEO of Target Data. Additional benefits include:
– Integration of the Target Data offline behavior and purchase analytics
with the Netmining online behavior analytics and proprietary scoring
– An industry leading full-service desktop and mobile DMP
– Transparency to campaign optimization and results
About Netmining Netmining is a leading provider of programmatic data-driven targeting solutions designed to help marketers understand and reach their audiences online. Our Audience Scoring Engine combines various data sources into real-time customer intelligence that yields high-performing and highly-relevant digital advertising, targeted to your customer. With the challenge of fragmented consumer media habits, Netmining’s cross-device targeting and attribution allows marketers to find their high-value consumers wherever they are across all screens of engagement. For more information, please visit netmining.com or follow us on Twitter @netmining.
Netmining is a member of the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA) and the Mobile Marketing Association (MMA).
About Target Data, Inc.
Target Data combines a continuous marketing optimization platform with data driven campaign execution to let businesses quickly identify, attract and keep their highest value customers. Target Data’s customers include hundreds of leading firms in banking, insurance, retail, DIY, moving and storage, and telecommunications. For more information, visit www.targetdatacorp.com