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Inneractiv、ネイティブモバイルアドエクスチェンジの「Story 2.0」をリリース

2015.8.27

Mobile advertising technology company Inneractive today announced the launch of Story 2.0 to offer publishers an enhanced mobile RTB native ad solution. Story was created to empower mobile publishers to maximize the full potential of their properties by creating new, incremental native ad inventory that optimizes user experience and benefits from higher CPM rates customary with native and video ads respectively. For marketers, the new and enhanced native units offer an engaging, more personalized way to tell their story in the challenging mobile environment.

The new and improved Story provides partners with:

  • A new and improved mobile native RTB offering
    • Added display ad unit to the existing video ad unit
    • Added components for the native ad unit including icon, title, description and call-to action
  • Increased fill rate for native requests
    • The ability to convert “regular” display and video units to native units in real time
    • The addition of various new native-specific demand partners
  • Available for more publishers as server API integration is now supported

Inneractive has seen record growth over the last year, announcing a 160% increase in net revenue from the first half of 2014 to the first half of 2015. RTB revenue is up 230% year-over-year and now represents approximately 40% of the revenue. Video now comprises almost 15% of the company’s revenue, which is up from 7% in 2014.

Inneractive has seen record growth over the last year, announcing a 160% increase in net revenue from the first half of 2014 to the first half of 2015. RTB revenue is up 230% year-over-year and now represents approximately 40% of the revenue. Video now comprises almost 15% of the company’s revenue, which is up from 7% in 2014.

“At a time when two thirds of digital ad buyers world-wide indicated they are running or planning to run mobile native ad campaigns, Inneractive is primed to help premium publishers capitalize on the increased CPMs that come with native and now in a mobile RTB native video format,” said Offer Yehudai, president and co-founder, Inneractive. “Our explosive growth in the past year, especially with RTB and video, is evidence that the combination of mobile, video and native in an RTB environment will change the way we look at advertising on mobile forever.”

Inneractive also recently unveiled a complete rebrand timed to the launch of two new product updates:

  • INNEX – The Inneractive mobile ad exchange launched a second generation product designed as one of the most sophisticated automated mobile ad marketplaces available, and includes an open exchange, private marketplace, and programmatic guaranteed private pipes designed to bring premium publishers into the programmatic space
  • Updated Inneractive Console – A complete revamped console whose dashboard now enables publishers to better understand revenue attribution between device types, operating systems, ad units, demand partners and more. The dashboard better maps audiences globally, clearly identifies trends, better controls parameters on the SDK through the console and more

ABOUT INNERACTIVE

Inneractive is an independent global mobile ad exchange focused on powering native and video ads. The company’s mission is to empower mobile publishers to maximize the full potential of their properties by providing powerful technologies for buying and selling mobile ads. The Inneractive Mobile Ad Exchange (INNEX) includes an open exchange and private pipes that combine Real-time Bidding (RTB) technology with native and video ad solutions. Inneractive is headquartered in Tel Aviv with offices in San Francisco, New York and London.


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