Automate Ads, the Y Combinator-backed digital advertising automation company, is today announcing the launch of Automation Tasks to help Facebook and Google Adwords advertisers automate the day-to-day management and optimization of their existing native ad campaigns.
Automate Ads’ mission is to programmatically automate, optimize, and unify cross-channel ad campaigns with incredible web and mobile software. Automation Tasks automate manual day-to-day campaign management and optimization responsibilities such as budget management, creative A/B testing, bid optimization, ad rotation, and campaign monitoring among others. Automation Tasks can be added to existing native ad campaigns in 60 seconds from the Automate Ads dashboard. On average automated campaigns improve ROI by 45% and save advertisers 20+ hours a week in manual campaign management work.
“Programmatic paid media automation is already driving the customer journey for enterprise brands. Our goal is to bring this powerful technology to advertisers of every size by offering beautiful web and mobile software at a price that makes sense. Digital advertisers can create an Automation Task for their existing native ad campaigns in seconds. Our Automation Systems will take over the daily management of the campaign based on custom settings. This has never been done before, and it is game-changing for digital advertisers,” said Andrew Torba, CEO of Automate Ads.
About Automate Ads
Based in Palo Alto, CA, Automate Ads brings data science, technology, and gorgeous software design together to offer a best in class Software-as-a-Service product. Developed over four years, the Automate Ads’ Automation System is powered by over $300 million in historical ad spend data and trusted by thousands of advertisers in over 75 countries worldwide.