Amobee, a leading global marketing technology company, announced it is among the first providers in the UK to be appointed a Pinterest Marketing Developer Partner (MDP). Integrating with the Pinterest Ads API enabled Amobee to launch the region’s first-ever food and beverage category Pinterest campaign in partnership with VivaKi and Nestlé, one of the world’s leading food companies, to promote Nescafé Azera.
Other top retailers such as John Lewis, Tesco and MADE.com also launched campaigns as part of Pinterest’s UK rollout.
“Amobee’s technology integration and solutions for Pinterest enabled Nestlé to be first-to-market with a Promoted Pins campaign that allowed users on the platform to discover our products, engage with the brand and share content from Nestlé in new and exciting ways,” said Elen Brown, Head of Digital Marketing from Nestlé.
“VivaKi’s partnership with Nestlé and Amobee is a collaboration that delivered a relevant and meaningful experience for Pinners with results that will set a positive precedent for future campaigns on the platform,” said Nicola Reed, Performance Media Director from VivaKi.
David Barker, SVP & Managing Director EMEA at Amobee says, “The launch of Pinterest advertising in the UK has been eagerly anticipated by brands and media buyers because of the appealing demographic profile and the fact that users are actively searching for and engaging with products on the platform. Native advertising on Pinterest should enrich consumer brand experiences such as providing opportunities to save Promoted Pins as reference for future purchases.”
On the heels of Pinterest announcing the availability of Promoted Pins in the UK, Amobee will provide 100% end-to-end managed service and in-house creative design support for brands interested in reaching UK Pinners looking for new ideas and experiences to try in their everyday lives. As a global provider of data-driven cross-channel, cross-device solutions for the world’s largest brands including evian, Kellogg Company, and Mercedes-Benz, Amobee will help UK advertisers activate, scale and optimise Promoted Pins as Pinterest becomes a part of their digital marketing initiatives.
Pinterest’s native ads are a natural addition to the platform known for discoverability in a highly shareable, savable, and organisable space. Pinterest works as a visual discovery engine and traffic driver that influences product awareness and purchasing decisions. Brands have a unique opportunity to increase reach and serve useful content to relevant users.
The Pinterest advertising solution is also fully integrated with Amobee’s Brand Intelligence platform, which analyses over 60 billion digital content engagements daily from across the digital ecosystem to provide marketers with a comprehensive understanding of their target audience and behaviour in real time as well as trends and sentiment.
Sam Wade, VP Commercial Partnerships says, “We are delighted to add Pinterest to our offering, which includes advertising and technology integrations across all major social platforms (Twitter, Facebook and Instagram) and programmatic display and video. Pinterest offers fantastic branding opportunities for clients looking for customer engagement during the research, planning and consideration stage of their purchasing journey. The ability for brands to leverage Amobee’s Brand Intelligence insights will further enhance campaign performance by identifying trends and informing targeting.”
Amobee is also among a select group of companies globally with status as a Facebook Marketing Partner, Twitter Official Partner and Instagram Partner.
Amobee is a global marketing technology company that provides data driven cross channel digital advertising solutions for agencies, brands and publishers. We serve key marketing channels display, video, email and social across all devices, and among a select group of companies globally with ads API integration for Facebook, Twitter, Instagram and Pinterest. Amobee’s patented Brand Intelligence technology analyses over 60 billion content engagements daily across the Web, mobile, social and video providing marketers with the ability to access 360 degree insights around a brand’s entire digital footprint and activate advertising in real time on Amobee’s cross-channel, cross-device platform. Amobee is wholly owned by Singtel, one of the largest telecommunications companies in Asia, with over 595 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia, and Australia. www.amobee.com