Today we’re excited to announce that we are now part of the Pinterest Marketing Developer Partner program, thus allowing all adjust clients to measure and attribute their Pinterest App Install Ads campaigns and evaluate further data.
This integration allows all of adjust’s existing and future clients to unlock an exciting new marketing channel. Pinterest is an established, innovative e-commerce and branding platform with more than 150 million people around the world using the service every month to find new ideas and discovering new products. It’s a perfect place for mobile advertisers to engage audience, giving them the tools they need to drive more installs and increase their return on investment.
Christian Henschel, co-founder and CEO of adjust describes the collaboration as follows: “With Pinterest, we have next to Facebook and Twitter another giant in the mobile app business as partners. For two weeks, we have been working with Pinterest to onboard the first customers in the US and Europe. Companies like Checkout 51, Timeshel, and Deezer are already using the recently released App Install Ads as a new channel for their user acquisition and tracking results by means of adjust.”
Michael Akkerman, Head of the Pinterest Marketing Partners Program, said: “Since we originally launched the MDP program, both Pinterest and our marketing partner ecosystem have grown immensely. Pinterest’s user base has grown over 50%, and our world-class partners have played an instrumental role helping brands connect with their audience. We’re excited to launch our new Marketing Partners program to provide even more support to advertisers who use Pinterest to achieve their business objectives. Our new specialties and expanded partner ecosystem will ensure that all marketers are able to reach new heights of success and new growth on Pinterest.”
Gunnard Johnson, Head of Pinterest Measurement Science and Insights, said: “Third-party partners are an important part of our commitment to rigorous, high-quality measurement. We’re excited to announce new measurement partners that will help advertisers see the value of Pinner intent and Pinterest’s unique content.”
To learn more and setup Pinterest App Install Ads campaign tracking through adjust, please just reach out to our team at any time.