TubeMogul announced a global expansion for TubeMogul University today, with regional conferences scheduled for London, Sydney and San Francisco.
Designed to train the next generation of media traders, the conferences will feature lectures from industry leaders and TubeMogul partners, as well as exclusive training on TubeMogul’s platform. Graduates will leave as “Certified TubeMogul Media Traders.” Content from the universities will be available at TubeMogulU.com – a new site that will be the knowledge hub for programmatic branding.
The dates and locations for this year’s conferences:
Asia & Australia – hosted in Sydney from May 15th to May 17th
Europe – hosted in London from June 10th to June 12th
North America – hosted in San Francisco from October 14th to 16th
The decision to expand TubeMogul University to multiple continents is based on the success of last year’s inaugural conference in Napa, California, which was well-attended by top brand and agency professionals and was hailed as the first conference to deeply explore how marketers can benefit from using a programmatic branding platform. Videos from last year’s sessions can be viewed on TubeMogulU.com.
This year will include specialized topics for Europe, Asia and North America. The agenda will include speakers from each region providing insights on critical topic areas such as shifting TV dollars to digital, reaching audiences efficiently, and accurately measuring brand metrics. Time will also be devoted to specialized training sessions on TubeMogul’s platform to ensure that the next generation of media traders leave armed with the skills and knowledge they need to maximize the impact of their marketing dollars.
“Programmatic buying of video ads is changing what’s possible for branding online, and this conference exists to explore that with all of the stakeholders present,” says Brett Wilson, CEO and Co-Founder of TubeMogul. “It is a great opportunity for brands to compare notes and get their questions answered live by industry experts and the TubeMogul team.”
TubeMogul is the leader in programmatic brand marketing. The world’s largest brands and agencies centralize their video advertising on TubeMogul’s enterprise platform. Created specifically for brand marketers, TubeMogul’s platform enables the execution of scalable digital video campaigns, while providing the measurability and accountability marketers demand. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Tokyo, Singapore, Sydney, Toronto, Chicago, Detroit, Austin and Los Angeles.