PubMatic, PubMatic, the digital media platform company for publishers, today announced its first quarter growth figures. During Q1, publisher revenue driven from Private Marketplace (PMP) increased by 18000% YoY, a 128% increase from Q4 2012. Mobile adoption demonstrated significant growth, as publisher revenue reached 440% and eCPMs surpassed 493% YoY. These numbers emphasize the ad tech industry’s shift towards the programmatic buying and selling of premium ad inventory and the adoption of cross-platform solutions.
“These Q1 growth figures illustrate our commitment to product innovation in both mobile and Private Marketplace,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “We’ve pioneered mobile over the past two years while competitors are just starting to introduce mobile offerings. We’re the only multi-channel solution that provides technology equipped to bridge the gap between display and mobile.”
The growing trend of Private Marketplace in Q1— which allows publishers to offer guaranteed inventory to select buyers in a transparent negotiation environment — was further highlighted as PubMatic publishers generated 46% more revenue than all PMP revenue in 2012 combined. Publishers activated 97% more PMP deals in Q1 over Q4, emphasizing the greater potential for increasing inventory value than selling through Real-Time Bidding (RTB) alone.
The launch of PubMatic’s 2.0 MRAID SDK on iOS and Android late last year was a key driver of the company’s mobile growth. That introduction allows publishers to directly integrate advertising networks and all rich media formats into the PubMatic platform. Mobile paid impressions grew by 188% in Q1, further demonstrating the viability of programmatic selling. Additionally, PubMatic found that publishers running mobile ads increased by 158% in Q1 over Q4.
“Our first quarter performance illustrates our commitment towards giving our publishers a holistic, cross-platform solution, and continually adapting our technology to meet the changing dynamics of the media world,” said Kirk McDonald, President of PubMatic. “We will continue to shape the industry with our track record of first-to-market innovations, and lean forward on emerging areas of growth in mobile and Private Marketplace.” PubMatic’s key client wins highlight the evolving role of high-traffic digital properties moving into the ad tech space to increase efficiency and monetization.
Q1 was strengthened by hires of two key executives: Andrew Zeiger, former CNET and RichRelevance executive, as Chief Revenue Officer, and Rob Jonas, former Google and InMobi executive, joined the team as Vice President and Managing Director, EMEA and APAC. Both Zeiger and Jonas join a rapidly growing team with over 350 employees as PubMatic continues to move into new markets and scale its business globally.
PubMatic’s Q1 data analysis was based on a quantitative review of the premium publishers and demand-side ad networks utilizing its Strategic Selling Platform (SSP) between January and March 2013. Thousands of buyers and sellers of media were represented in these cumulative figures.
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe and Asia.