PubMatic、2013年を振り返る
PubMatic, a leader in the advertising technology industry, today highlighted several year-end milestones achieved in 2013. With the industry’s only true “One Platform” solution, providing a heightened commitment to premium publishers and leading brands—including a host of global comScore publishers—PubMatic closed out the year with a strong upward trajectory in 2013, helping lead the advertising technology industry to unprecedented growth. Some of the industry’s key trends in the past year include:
In addition to capitalizing on these industry trends, PubMatic demonstrated unmatched growth for a publisher-focused platform in a variety of areas in 2013, including:
“To say it has been a big year for us is an understatement,” said PubMatic’s CEO Rajeev Goel. “From products to services to revenue, the numbers speak for themselves, and the story they tell is one of growth that continues at an accelerated pace.”
With programmatic platforms becoming more and more a staple of the advertising business for both buyers and sellers, PubMatic is uniquely positioned to answer this growing demand with both technological and service solutions. The coming year will see PubMatic reveal a range of new innovations in mobile, video, and programmatic guaranteed as well as continued international growth, with anticipated launches in Brazil, Japan, and Singapore.
“We’re excited to be leading the way for publishers’ resurgence for the digital age,” said Kirk McDonald, President of PubMatic. “While having best-in-class service and solutions across every screen is critical to the industry’s success, we’ve only reached the tip of the iceberg for our company’s track record of success.”
About PubMatic
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.
