StrikeAd、ブランディング広告、リッチメディア広告配信を目的とする部署「StrikeAd Engage」を設立

StrikeAd, the world’s first international mobile Demand Side Platform (DSP), today announced the launch of its new business division, StrikeAd Engage. The division is dedicated solely to providing mobile brand advertising and rich media opportunities to brands and agencies. StrikeAd Engage will operate separately from StrikeAd Fusion, the company’s mobile DSP.

“Just as smartphone adoption has grown rapidly over the past two years, so has demand for brand advertising and rich media inventory,” said Alex Rahaman, StrikeAd CEO and founder. “Advertisers increasingly recognize that rich, interactive media and video are crucial tools in the mobile space, just as they proved to be on the desktop. StrikeAd Engage will allow us to provide a more focused offering in this space to agencies and brands.”

Though mobile inventory is often considered most suitable for direct response advertising, brand advertisers are increasingly turning their attention to the sector in order to reach target audiences in real time. MoPub recently reported that this group accounted for 30 percent of traffic in its exchange in the last quarter of 2012. In the Asian Pacific region, for example, mobile advertising is expected to reach nearly one quarter of global online advertising spending by 2014.

“StrikeAd continues to adapt to meet clients’ changing needs. This strategy has allowed the company to enjoy rapid expansion since our founding just a few years ago. This new division will allow us to further simplify the ad buying process for our clients,” said Carl Costa, StrikeAd Managing Director, Asia Pacific.

“StrikeAd performs exceptionally well within the Celtra platform,” said Miha Mikek, Celtra CEO. “It makes sense that StrikeAd engage is the next step in StrikeAd’s evolution.”

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