Unified, cross-device marketing tech firm Tapad Inc. has just closed the books on its record first-half 2013 results (Jan – Jun), reporting 286 percent revenue growth compared to the first half 2012. Tapad is a privately held company based in New York with offices throughout the U.S. The company showed across-the-board increases in other metrics as well. Notably, nearly 160 Fortune 500 brands now employ Tapad’s cross-screen technology, more than double over 2012. The firm’s employee growth in 2013 has been equally notable, up 93 percent. Tapad also opened in three new markets in the first half of 2013: Atlanta, Dallas and Miami. Commented Are Traasdahl, Tapad CEO and Co-Founder, “In many ways, this growth is testament to the brand and agency shift away from the old, silo-ed approach to marketing and advertising. A unified, cross-screen strategy is swiftly becoming the mandate for any brand marketing endeavor. As the company that cracked-the-code in cross screen technology and the only one that offers a unified approach with a massive data set, we are increasingly pulling up the ladder behind ourselves.” Tapad, which is rapidly approaching profitability, has raised $10.5M since inception through the first half of 2013. Tapad does not share additional reporting.
About Tapad: Tapad Inc., is a marketing technology firm renowned for its breakthrough, unified, cross-device advertising solutions. The company offers the largest in-market opportunity for advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Employed by numerous Fortune 500 brands, Tapad’s proprietary cross-platform audience buying technology provides an accurate, unified view of consumers across all screens. Tapad is backed by major venture firms and “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade” (TechCrunch). Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.
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