The rise of mobile connected consumers in emerging markets means the growth in mobile advertising will be driven by markets such as India, Middle East and Africa, Latin America, China, and Southeast Asia. This also means advertisers will be tasked with creating smarter mobile marketing strategies and developers will require access to a great number of bidders, which increases the value of their inventory. Given this need, we are delighted to announce the launch of data augmented Real Time Bidding (RTB) on our mobile ad exchange.
Essentially, RTB allows inventory to be purchased on a per-impression basis through a bidding system resulting in boosted ad revenues for developers and superior targeting and reach for advertisers. Our exchange now combined with the strength of our flagship products – AppWrapper and AudiencePro, gives us a strategic advantage to empower the mobile advertising ecosystem in these high growth markets.
Being at the helm of innovation, today with our RTB we have bridged a value gap across emerging markets. The key advantages of our RTB exchange are:
With minimal to no understanding, access high volumes of rich media inventory through real-time, programmatic buying
Access to over 150,000 apps and mobile sites including premium full screen ad inventory to target specific genres and serve ads based on location
Target desired audience groups and bid only for those specific audience segments
Gain Massive Audience Reach across emerging markets
The bidder connects with AudiencePro and offers unprecedented audience targeting capabilities
Developers leveraging Vserv’s monetization tools like AppWrapper and SDKs across operating systems attain access to multiple demand partners from around the globe, including Vserv’s direct advertisers
Maximize mobile advertising revenues by auctioning each ad request to the highest bidder
Tapping into real-time demand worldwide; getting increased eCPMs
Currently the RTB Exchange supports OpenRTB 2.1 industry standard for seamless integration into both DSPs and SSPs, along with MRAID compliant Rich Media ads, VAST enabled video ads and IAB ad specs with category mapping. MoPub, Smaato, Nexage, PocketMath, Lifestreet, Go2mobi are key Supply and Demand partners who are already live on the exchange.