Building leading personalised cloud-based TV and video platform company
As a huge American Football fan and as an American living in Australia I rely heavily on online video to watch the matches of my beloved Seattle Seahawks. That’s one of the reasons why I’m so excited about our announcement today to acquire Ooyala.
Ooyala makes it possible for media companies like Foxtel and ESPN to stream their video content over the internet to devices like smart-phones, tablets and smart TVs. They help us watch what we want, when we want and on whatever device we want. This is changing the way we watch TV – including letting me watch Monday night football at my convenience on a Tuesday night in Australia without needing to pre-record it.
For those of us who love the ability to keep up with our sports teams, movies and favourite TV shows while on the go, we know the numbers of ways that we can do it is expanding every day.
This is both a great opportunity and challenge for the companies that produce and distribute that content. To date broadcasters, operators and media companies have largely built the solutions that do this themselves.
However, like other industries, they are now looking to cloud-based platforms and software solutions to increase the speed of innovation and decrease their overall cost. Ooyala is an emerging enterprise software company that enables media companies to more effectively deliver and make money from their video content while at the same time giving people a convenient and flexible way to watch TV.
Having already established a great global business delivering personalised video experiences across all screens with customers including Telstra, ESPN, Yahoo! Japan, Foxtel and Comedy Central,
Ooyala’s competitive advantage comes from its ability to deeply integrate video delivery with real-time analytics and market intelligence.
We at Telstra also have deep expertise in the digital media space and we can provide the necessary and ongoing investments and business relationships to build on Ooyala’s leadership.
Ooyala will become a subsidiary of Telstra and will operate as an independent business under the leadership of its existing management team led by chief executive officer Jay Fulcher.
This is the first investment by the team in Global Applications & Platforms and we are all very excited to be entering a global business that will be part of the future of TV.