A few months ago Vungle launched the first-ever exchange exclusively for in-app video advertising. We are now extremely excited to introduce pre-cached VAST ads, making your Vungle advertising experience even better!
Only the Best Ads
While other exchanges only provide streaming ads or pre-cached ads, Vungle exchange has the ability to provide you with both — ensuring you are always showing the best, most engaging ad to your users.
When a user opens an app, Vungle exchange searches through thousands of pre-cached ads, which can be saved to a device and played without internet connection.
Later on, when it’s time to show an ad to the user, Vungle exchange makes sure conditions are right for streaming and kicks of a search for the best streaming ads. The exchange then chooses the between the previously pre-cached ad and the new streaming ad to decide which will produce the most revenue for your app at any given time.
…and all of this happens faster than an eye blink!
Watch this video to learn more: