Digilant(TM), the leading consolidated media-buying platform, today announced record growth for 2012, with an 85 percent increase in revenue, a 41 percent increase in staff, and several new innovative products launched over the past 12 months. The company is on track to see continued growth in all areas in 2013 including growing its Boston headquarters by 20 to 30 percent. This year rounds out a three-year track record of success helping brand marketers and agencies reach their audiences efficiently through digital media.
“Our growth over the past year is a direct result of the team’s tireless efforts to rise above the noise in the industry and provide the best solutions for our customers’ business problems,” said CEO Ed Montes. “2012 was an extremely successful year for us and we know our customers will be very pleased to hear we’re going to continue to raise the bar in 2013.”
Boasting a 94% customer renewal rate, the company made a strategic decision to change its market positioning by rebranding to Digilant from Adnetik and hiring a senior vice president of marketing, Maggie Wells; who is tasked with leading Digilant’s differentiation in a crowded marketplace. The rebranding to Digilant reflects a complete focus on digital platforms — online, mobile and video — and a vigilant approach to helping brands and agencies make the best decisions about how to reach their target markets using digital media.
“Being a consolidated media buying platform means improving the entire media-planning process from data management to data intelligence, valuation and distribution. That’s exactly what Digilant is doing as evidenced by our recent introductions of custom indexing technology, multicultural targeting, vertical market algorithms and our new branding platform,” said Wells.