Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced an expansion of its Audience Guarantee offering to Canada. Because brand marketers aim to maximize brand impact across target audiences, Rocket Fuel has developed superior technology to efficiently deliver against specific audiences and allow brand marketers to only pay for the target audience reached, as verified by leading third-party audience verification vendors Nielsen Online Campaign Ratings™ (OCR®) and comScore validated Campaign Essentials™ (vCE®).
With digital advertising spend recently surpassing TV advertising spend in Canada, brand marketers are looking for accountable methods of reaching and impacting digital audiences at a moment of influence. While most other solutions in the marketplace only offer the ability to report on and optimize toward in-target rates, Rocket Fuel’s solution provides the kind of accountability that marketers are seeking related to in-target audience delivery. By leveraging continuous optimization inputs from Nielsen OCR and comScore vCE, Rocket Fuel’s artificial intelligence engine is able to carefully select impressions that will enable marketers to reach a high composition of their desired audiences.
Rocket Fuel has already seen promising results helping leading brands such as Denny’s, a well-known quick-service restaurant chain in the US.
“Scaling the Denny’s programs to key customer segments across channels has been a big focus. We’re very impressed by Rocket Fuel’s results,” said Breta Rae Kennedy, associate media director for the Denny’s team at Optimedia San Francisco. “Rocket Fuel delivered on-target reach with consistent performance 60% better than market norms and was also able to deliver 33% lift in brand consideration.”
Audience Guarantee is a core component of the Rocket Fuel Brand Advertising Suite, which
・Provides brand assurance by programmatically delivering brand messages across high quality, brand safe, and viewable inventory
・Offers superior in-target audience delivery at incredible cross-channel scale
・Provides powerful insights to better inform always-on brand-marketing strategies
・Increases brand equity through real-time optimization to consumer surveys, maximizing impact on key branding objectives such as awareness, favorability, and purchase intent
“Rocket Fuel’s Brand Advertising Suite serves brand marketers’ need to intensify branding impact on desired audiences. Until now, brand marketers have often had to resort to a ‘spray-and-pray’ method of video advertising that wastes more than half the budget,” said Simon Hayhurst, Senior Vice President of Product and Business Development at Rocket Fuel. “To drive meaningful impact for branding objectives, marketers need ads in the right place, at the right time, before their desired audience. With the addition of Audience Guarantee, total communications planning becomes easier for our customers since our platform not only outperforms on audience accuracy, but also optimizes brand lift for specific audiences.”
For more information, please visit http://rocketfuel.com/solution/details/objective/branding.