Xaxis, the world’s largest audience buying company, announced today the launch of Xaxis Premium in the Canadian market. The new programmatic buying solution provides advertisers with unparalleled access to premium digital inventory across Canada’s top media properties, including preferred access to inventory addressable via the Canadian Premium Audience Exchange (CPAX). CPAX is a real-time-bidding (RTB) exchange jointly developed by Canada’s largest media owners that allows brands to programmatically buy premium digital inventory across more than one hundred of Canada’s most prestigious outlets. Participating CPAX publishers include Rogers Media, Shaw Media, CBC/Radio-Canada, Corus Entertainment, V, TeleQuebec, Astral Media and Cineplex Entertainment.
Xaxis Premium offers in-market advertisers several distinct advantages for running brand-safe, programmatic campaigns in Canada. First, Xaxis provides preferential access to CPAX inventory, meaning that clients can consistently and reliably buy the most valuable placements in the system, such as homepages and above-the-fold ad units. Additionally, in making campaign buys, Xaxis allows clients to easily layer both first and third-party data resources on top of available inventory to ensure they are reaching only the most relevant audiences. And crucially, Xaxis Premium enables advertisers to seamlessly integrate programmatic buying into their broader digital initiatives. This means that clients can analyze the results of their programmatic campaigns in the context of their overall media buying programs.
“In the year since we launched the Xaxis Canada office, we’ve experienced extremely strong growth, with our client base expanding by more than 50 percent,” said Rodney Perry, managing director, Canada at Xaxis. “With Xaxis Premium we are able to further extend our leadership position in the digital space, offering clients the most effective means of running premium programmatic campaigns across Canada’s top outlets.”
Sites addressable through Xaxis Premium include more than one hundred of Canada’s most highly trafficked English and French-language digital destinations including Maclean’s, ESPN, InStyle, HGTV, BBC Canada, National Geographic and CBC Radio-Canada.
“When we launched CPAX, we made a commitment to work closely with the agency community to help shape the RTB space in Canada,” said Alan Dark, general manager, CBC Revenue Group. “As we approach the one year anniversary for CPAX, we can point to key partners like Xaxis as proof that we’re delivering on this commitment. Working together, we are contributing to the continued growth of premium, brand safe RTB and programmatic buying in Canada.”
Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis, a GroupM company that is part of WPP, has a presence in 20 countries across North America, Europe and Asia Pacific. For more information, please visit www.xaxis.com.
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Launched in May 2012, the Canadian Premium Audience Exchange (CPAX) is Canada’s largest brand safe environment for real time bidding (RTB) and programmatic buying. The CPAX exchange currently reaches more than 20 million Canadians online through an innovative agreement between CBC/Radio-Canada, Shaw Media, Rogers Media, Corus Entertainment, V, Télé-Québec, Astral Media and Cineplex Entertainment. CPAX is powered by technology developed by AppNexus, the world-leader in real-time advertising technology that serves the largest and most innovative buyers and sellers of online advertising. Additional information is available at www.cpaxrtb.ca.