The Exchange Lab today announced that TubeMogul will be a key partner for programmatic video ad buying in Canada, the UK and US.
The partnership comes after extensive testing of TubeMogul’s platform by The Exchange Lab on campaigns across multiple countries. “TubeMogul makes buying across a diverse set of video inventory easy, letting us move brand budgets to where we’re seeing the best results happening in real-time,” explains James Aitken, Founder and CEO of The Exchange Lab. “We’re pleased with the early outcomes and look forward to deepening the partnership as we explore TubeMogul’s offerings further.”
In addition to benchmarking price and performance across the greater public programmatic ecosystem, The Exchange Lab plans to tap into TubeMogul’s publisher-direct and private exchange video products. To verify they are reaching their target audience, The Exchange Lab will also utilize TubeMogul BrandPoint, a recently-launched tool for accurately buying digital video on a cost per gross rating point (GRP) basis. The results help clients deepen and extend their TV budgets with digital video, planning across screens.
“The Exchange Lab’s global perspective, coupled with its deep understanding of how automated buying can achieve brand objectives, makes them a perfect partner,” says Grant le Riche, Managing Director at TubeMogul. “Since TubeMogul’s platform is also designed to put clients in the driver’s seat, this is a great cultural fit.”
About The Exchange Lab
Founded in 2007 in the UK, The Exchange Lab has offices in the UK, Canada, the US, Turkey and Brazil, and serves more than 250 clients across 29 markets worldwide. Its exclusive, multi-platform and multi-market access approach — in combination with its data- and experience-driven campaign analysis and optimization — allows The Exchange Lab to help agencies and advertisers achieve success in more cost-effective and efficient ways than any other company in the Programmatic buying arena.
TubeMogul is the leading advertising software company for digital branding. The world’s largest brands and agencies unify their video advertising on TubeMogul’s programmatic platform. By using a single, integrated solution, TubeMogul’s clients gain control over their video spend, simplify their workflow and verify the success of their campaigns. Founded in 2006, TubeMogul is based in Emeryville, California with offices across North America, Europe, Asia and Australia.