Marketing services company Publicis Groupe is to develop its digital company VivaKi as a separate business unit, which will continue to see the four founding agencies Digitas, Starcom MediaVest Group, ZenithOptimedia Razorfish, while also opening it up to other group agencies.
VivaKi, established in 2008 to help enable to growth of the group’s digital development, has seen the group grow it’s digital income to 35 per cent, ahead of the completion of the LBi acquisition, agreed last month.
Since then, the division has established partnerships with some of the world’s largest digital companies, including Google, Facebook and AOL.
Commenting, Maurice Lévy, chairman and CEO of Publicis Groupe, said: “The achievements of VivaKi have been extremely profitable to our clients, helping them to be the best at connecting with the new consumers and bridging the analog and digital worlds. As we seek even more aggressive growth and digital acceleration, the VivaKi leadership—Jack Klues, Laura Desmond, Steve King, Bob Lord and Frank Voris—has developed a plan to open up the VivaKi operations, creating a new impetus for further innovations and more aggressive growth for all Publicis Groupe agencies.”
Led by VivaKi CEO Jack Klues ahead of his retirement at the end of this year, with Klues taking a consultancy role for the first half of next year in order to establish it as a separate business unit, Frank Voris will then serve as CEO of the division alongside Rishad Tobaccowala, who will continue as chief innovation and strategy officer.