Videoplaza, an Ooyala company and Europe’s leading provider of video advertising and monetization technology, today announced a partnership with TubeMogul (NASDAQ: TUBE), a leading enterprise software company for video advertising, to create a premium programmatic marketplace for global brands and broadcasters. Pairing TubeMogul’s platform with Konnect, Videoplaza’s sell-side programmatic solution, allows the world’s top brands, agencies and trading desks using TubeMogul video advertising software to access Videoplaza’s coveted international inventory comprised of premium video publishers, broadcasters and operators.
The partnership is telling of a major shift in digital video advertising as flagship brands and agencies continue allocating advertising budgets online. Together, TubeMogul and Videoplaza are building a secure, trusted and transparent programmatic marketplace for TubeMogul’s globally recognized customers to buy high-quality online TV inventory directly, or via private networks, from Videoplaza’s customers. Representing more than half of Europe’s top broadcasters, Videoplaza customers now have access to additional income from the highest quality of campaigns that are relevant to their audiences and complimentary to their content, strengthening CPMs and creating a profitable value-add to their sales strategy.
“TubeMogul and Videoplaza are both leading the way for programmatic to become a reality in the new IP delivered TV world,” says Maria Flores, vice president, programmatic for Videoplaza. “TubeMogul has done a phenomenal job creating innovation in this space — their product suite and customer base are a testament to that — and we’re thrilled to integrate our services to accelerate efforts to bring mighty TV budgets to all digital screens.”
Reports suggest that in 2015 programmatic digital video ad spend will more than triple. Leveraging Videoplaza’s ad serving and management platform as well as their programmatic tool, Karbon and Konnect, respectively, customers are tapping into the immense revenue potential with programmatic. Having TubeMogul as a partner builds upon Videoplaza’s well established assurance of being a reliable, software-minded partner with enterprise-class service, built for the world’s premium content providers.
“We are thrilled to integrate Videoplaza into TubeMogul’s software,” says Keith Eadie, chief marketing officer of TubeMogul. “Videoplaza is one of the largest premium video ad management platforms in the EU. This integration allows TubeMogul to expand the number of localized, high-quality publishers available to our clients.”
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.
Ooyala, a subsidiary of Telstra Corporation Limited, delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala’s integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Through its acquisition of London-based Videoplaza, Ooyala also operates one of the world’s largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by the most successful broadcasters and media companies in Europe and the Asia Pacific region to maximize video monetization.