Supersonic, Inc., a mobile monetization and user acquisition platform, today unveiled Ad Placement Technology to enable mobile developers to integrate and customize rewarded ad units with remarkable ease. For the first time, developers can manage exactly where and how rewarded ads are displayed without having to update client code. Ad Placement Technology allows full control and real-time changes of rewarded units from a single dashboard. The new tool is now available to publishers integrated with Supersonic’s Video Mediation SDK.
In its open beta period, Ad Placements saw a 25% adoption rate within the first day. Excitement around rewarded video is fueling the platform’s embrace. Rewarded ad formats provide a unique value exchange that is proven to extend user lifetime value and retention. They also generate conversion rates that have advertisers wanting scale. As a result, publishers are quickly finding ways to integrate rewarded video to boost mobile game revenues.
“We’re seeing heavy adoption around rewarded video in the ecosystem. This ad format has become a favorite among top-tier publishers like Electronic Arts, Kongregate, GREE, Pocketgems, and Zynga as well indie publishers as a significant revenue source,” said Gil Shoham, CEO and Cofounder, Supersonic. “Advertiser adoption is also clearly in tune as we see conversion rates topping over 90% on average.”
To derive the most value from their apps, developers are experimenting with different reward types (what the user earns for video completion: coins, currency, lives, etc), locations (where in the app the ad is delivered: end of level, in-app store, etc) and values (how much of the in-app reward is given for each completion) to present to their user. The ability to create dynamic scenarios and A/B test on the fly is powerful and now possible with Ad Placement Technology.
“For example, a developer wants to reward users ‘Coins’ after watching a video in the ‘Store’, while rewarding ‘Gems’ at the ‘Home-screen’ of their app. They can simply create two different placements and set the unique reward type for each right in our dashboard module and have it live within minutes,’ said Adam Ben-David, Head of Publisher Operations, Supersonic. “The technology also allows for developers to create multiple reward payouts, lets say 100 ‘Coins’ instead of 50 on the weekends, and then A/B test each variation in real time, resulting in the most optimal parameters — all without any code changes or app updates. The user segmentation possibilities are endless with this data. You can now cater in-app rewards & digital goods explicit to each user type, maximizing engagement and retention on a whole new level.”
Ben-David concludes, “The success of rewarded video is not seen in isolation. Developers of all ranges are finding value with this format. With Ad Placements, the barriers to integrate rewarded video are instrumentally lower.”