SpotXchange and Laura Ingraham’s newly launched culture and politics news site, LifeZette, have announced their partnership to bring video advertisers access to the political elite audience.
Founded by author, talk show host and political commentator Laura Ingraham, LifeZette is a premium digital destination and the online home for Americans who are seeking content that speaks to their values and informs their daily lives. From pop culture to faith, parenting to politics, LifeZette delivers viewers a compelling mixture of stories, commentary, video and graphics designed to inform and entertain.
As a video programmatic platform for publishers, SpotXchange will help LifeZette holistically manage its inventory and serve ads on its site. SpotXchange’s modern ad server effectively houses both programmatic and direct sold campaigns within a holistic solution for publishers, allowing full transparency into yield optimization across all transaction types and devices.
The deal signifies access to a highly engaged audience that comprises some of the most sought after advertiser demographic segments, including millennials and women aged 50+.
LifeZette Co-Founder and CEO Peter Anthony said the site’s content will give conservatives and independents alike a cultural and political web destination that aligns with their core values and interests.
“We’re creating content that resonates deeply with site visitors and fosters high levels of engagement. It’s a compelling platform for marketers seeking a connection with this underserved audience,” said Anthony.
“SpotXchange’s unique blend of facilitating demand from buyers and its platform’s advanced analytics will allow LifeZette to maximize revenue and fill rate, while streamlining ad decisioning,” added SpotXchange’s Senior Director of Business Development, Ben Abbatiello.
“LifeZette will much more easily be able to determine which video content drives the highest revenue, giving them insights that help make the smartest decisions with their video inventory.”