Teads, the inventors of outstream video advertising and a global monetization platform for publishers, today announced a new partnership with TubeMogul (NASDAQ: TUBE), a leading enterprise software company for brand advertising, to increase advertisers’ access to Teads’ premium programmatic video inventory in the U.S. and Europe.
Through the partnership, TubeMogul clients can tap into Teads’ open exchange video and private marketplace inventory through Deal ID, an added functionality that matches individual buyers and sellers based on pre-negotiated criteria like pricing, ad placement, and ad format.
Teads’ premium video inventory spans over 500 top-tier publisher sites globally including Reuters, Forbes, The Washington Post, La Razon, DieWelt, II Sole 24 Ore, The Guardian, The Telegraph, O Globo and Le Monde. TubeMogul works with some of the largest brands in the world as well as the major advertising holding companies.
CEO of Teads, Bertrand Quesada comments, “Video advertising can be an extremely effective medium for advertisers and agencies looking to reach audiences with targeted and contextually relevant content on premium sites. Teads’ engaging, view-to-play video solutions such as our inRead format (see example here) are proven to dramatically increase advertising effectiveness and perceptions. Our partnership with TubeMogul will allow us to offer access to new premium video inventory at scale through programmatic channels.”
Keith Eadie, chief marketing officer, TubeMogul, said, “Teads’ outstream formats inject new, highly viewable inventory into the ecosystem. We’re excited to partner with them and offer advertisers access to an ad format that delivers on the viewability goal many buyers prioritize.”
Teads’ inRead is an outstream video advertising format developed for desktop and mobile devices. The inRead format places video advertising within the editorial content of a publisher site, positioning the video unit within two paragraphs of an article. When the user scrolls down and sees the video unit, inRead emerges and serves the video advertising. By sitting outside of the video player, inRead dramatically increases the amount of premium video advertising inventory available. See Nielsen and Teads recent ad effectiveness study here.
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Prestigious publishers such as Reuters, Forbes, The Washington Post, La Razon, Die Welt, II Sole 24 Ore, The Guardian, The Telegraph, O Globo, and Le Monde are using Teads platform to create brand new video inventory and to manage their existing inventory, monetizing it through their own sales force, Teads’ managed services or third parties including programmatic buyers.
Teads’ outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, to roll out both local and global campaigns. Luxury brands such as Cartier, Gucci, Breitling, Louis Vuitton, and Emirates, are relying on Teads outstream video advertising solutions to reach their high-income target audiences. High tech companies such as Microsoft, Google and Samsung are also Teads customers, as well as car manufacturers such as General Motors, Volkswagen, BMW, Jaguar-Land Rover and Audi and FMCG companies such as Unilever & P&G.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices in 18 countries.
TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto, Washington D.C. and offices across the United States.